The Industrial Service Centre provides 54,699sqm of office space for burgeoning start-up companies and entrepreneurs to collaborate, establishing an incubation platform in the new Jinwan Aviation City Zhuhai, China.

Designed by international architecture practice 10 Design, the Industrial Service Centre (ISC) is a socially interactive campus community which sits within a wider 3.8sqkm masterplan. ISC is the first building by 10 Design to complete on Huafa’s Jinwan Aviation City, which will subsequently include the International Business Centre and Jinwan Mall, as well as Zaha Hadid Architects’ Civic Arts Centre at its core.

The ISC is an attractive campus that is unique, pragmatic, commercially viable and well-integrated on the site. Inspired by the concept of a flowing stream, a central green landscaped area provides convenient access to all occupiers and connects all buildings. It also serves as a central pedestrian link, providing a view corridor through the site to the new man-made lake, the primary amenity of the district.

Nick Cordingley, design partner commented: “Creating opportunities for interaction, collaboration and visibility is an important objective of our masterplan. An extensive green area that runs through the centre of the site becomes the social heart of the entire campus. Each integrated building faces directly to it, further increasing visibility to create a sense of community.”

Each of the three buildings has been designed as paired blocks with a central atrium. These central atriums provide shared entrances for the office buildings and contain shared meeting rooms and collaboration space to further increase visibility and interaction.

Flexibility has been positioned at the forefront of the design process. This is accomplished by the creation of adaptable planning modules that allow for multiple tenant configurations, sizes and sectors. The design approach provides adaptability of use for a variety of occupiers, offering workspace for multiple small size companies to larger firms that could acquire either multiple floors or entire single modules.

The Industrial Service Centre is a unique development that offers an innovative campus that will set the Jinwan Aviation City apart, delivering office buildings with a level of quality that is unprecedented in the Jinwan market and provides a backdrop for the incubation of new business in the region.