An Interview With Nada Mansour

In the world of interior design, where creativity meets cultural heritage, Nada Mansour stands out as a visionary force. As the Co-Founder and Managing Director of LINE DESIGN AND FITOUTS, a Qatari interior design company, Nada is redefining how Qatari culture seamlessly integrates with global design influences. During a visit to the Covet Group showroom and factories in Porto, Portugal, Nada Mansour shared her insights on the intersection of tradition and modernity, her company’s creative process, and her future aspirations in an exclusive interview.

The Foundation of LINE DESIGN AND FITOUTS

“Our journey began with a challenging yet fulfilling project for a friend, which brought out the creativity of our team and marked the beginning of many more projects,” explains Nada Mansour, reflecting on the origins of LINE DESIGN AND FITOUTS. Founded in 2019, the company has quickly established itself as a leading force in Qatar’s design scene. Nada attributes their success to the unique blend of Qatari culture and global design influences that permeate each project.

A Creative Process Rooted in Culture

What sets LINE DESIGN AND FITOUTS apart from other design studios is its commitment to honoring Qatari culture while embracing international aesthetics. “Our distinctiveness lies in our deep connection to Qatari culture while incorporating global design influences,” Nada states. “We are a Qatari company that designs primarily for the Qatari people and society. Each of our projects tells a new story, seamlessly blending East and West with a touch of Qatari tradition.” Nada describes the company’s creative process as dynamic and client-focused, emphasizing the importance of staying current with trends and fostering innovation. “Each project is treated as a new and unique challenge,” she says. “Our process involves extensive collaboration, research, brainstorming, and creative designing to ensure that every client’s needs are met and brought to life.”

Craftsmanship and the Art of Design

Nada recently attended a prestigious event organized by the Covet Group, which she found incredibly inspiring. “I came with high expectations, hoping to broaden my insights and acquire new knowledge about design and unique pieces,” she shares. “This event has far exceeded my expectations. It has provided invaluable real-life experiences on how these exceptional pieces are made, which will be incredibly beneficial for our future projects.” Nada was particularly impressed by the craftsmanship she witnessed at the event. “I was truly in awe of the craftsmanship behind each piece. It’s incredible to see the detailed, handmade process from start to finish without machinery involved,” she notes. “Witnessing the dedication and precision involved in every step—from fabric, designing, cutting, and polishing to steelwork executed by a big team—has given me a profound appreciation for the artistry involved.”

Inspiration from Showrooms and Houses

“The showrooms and houses were a great source of inspiration,” Nada reveals. “The way the designs and colors were used to create unique and harmonious spaces was truly impressive. The creativity in combining different pieces to evoke various moods and styles was enlightening.” Among the many pieces showcased, one item stood out to Nada: the SOHO Console. “The SOHO Console particularly stood out to me due to its versatile design,” she explains. “Each version of the console features different materials and colors, allowing for customization based on our clients’ needs. This adaptability makes it a unique and exclusive piece for our clients, enhancing their spaces with a tailored touch.”

Future Aspirations and Projects

Looking ahead, Nada has ambitious plans for LINE DESIGN AND FITOUTS. “In the coming year, we aim to undertake more projects, attract new clients, and seize more opportunities for growth and development,” she says. “Our ultimate goal is to showcase Qatari design on a global stage, bringing Qatari culture and heritage to an international audience.” One exciting project currently in the works is a palatial Qatari-owned villa. “In the formal dining area, we are using the Metamorphosis Dining Table, which can be customized to a length of 7.80 meters,” Nada reveals. “This project is both challenging and exciting, as it involves intricate handmade craftsmanship.”

The Heart of Inspiration: Qatari Culture

“Our primary source of inspiration is the rich Qatari culture,” Nada emphasizes. “Every design we create is deeply rooted in Qatari heritage. We prioritize our clients’ requirements and creatively integrate elements of Qatari tradition into our designs.”

The Influence of Portuguese Design

Nada also recognizes the value of incorporating Portuguese craftsmanship into her work. “Portuguese craftsmanship is renowned for its uniqueness and attention to detail,” she notes. “Each piece tells a distinct story through its colors and intricate details. Incorporating these elements into our projects adds a layer of richness and uniqueness, enhancing the overall value and appeal of our designs.” Reflecting on her recent visit to Porto, Nada shares, “This is my first visit to Porto, and it certainly won’t be my last. The city has inspired me greatly, providing new perspectives that will benefit both my business and personal outlook. The workshops with Covet have been particularly enlightening, making this experience truly memorable.”

Nada Mansour’s approach to design is a testament to the power of cultural fusion and creative innovation. Her work with LINE DESIGN AND FITOUTS is not just about creating beautiful spaces but about telling stories that resonate with people’s heritage and aspirations. As she continues to blend Qatari culture with global influences, we can expect her to keep making waves in the design world.

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