The leading brands on latest trends of soft furnishings in the region

ZARA HOME
About the brand
Zara Home is the home furnishing brand of the Inditex Group. Always at the forefront of fashion, Zara Home is recognised for the quality of its products. These two characteristics have been key factors in the expansion of Zara Home since it launched in 2003. Currently, Zara Home operates in 4 continents, 71 markets and over 590 stores.

Soft furnishings
Its collections take inspiration from the latest trends in home furnishings and include bed, table and bathroom linens; small and medium furniture; tableware; cutlery and glassware; and other home stylings.

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Designed to make its customers feel like home, The new flagship store at Dubai Mall show different spaces that are open for exploration: the living room, dining room, kitchen, bedrooms for adults and children, bathroom and a special corner for the home fragrances collection. Visitors can take a stroll through the store and discover the different rooms, prints, designs and materials of the Zara Home collection.

Latest launches
Zara Home has created an exclusive collection for the new The Dubai Mall store. This capsule collection will include bed and bath linens and some home accessories as slippers. Every product on the highest quality and smart and bright design, in white and silver. This limited edition will be presented on special packaging and will be sold exclusively at The Dubai Mall store.

Contact details
Zara Home, The Dubai Mall

SEDAR GLOBAL
About the brand
Breathing life into interiors for over 125 years. Sedar Global is one of the world’s leading companies in manufacture, design and installation of window and wall furnishings and has over 23 showrooms across the MENA region alone. Importing raw materials from the finest factories in the world and working with internationally renowned brands including; Antarctica, The Versace Home Collection, Armani/ Casa, Marco Polo, Somfy, Fujikawa, and Swarovski amongst others.

Soft furnishings
Sedar offer curtains, wallpaper, awnings, blinds, folding doors, curtain accessories as well as cushions and smart home solutions. Each of these items provides a unique purpose within the home, fusing between aesthetics and convenience. Curtains and blinds are not only essential for privacy but the key to designing and directing the light within a space, almost framing the room. The wallpapers provide a statement alternative to paint and immediately transform a space.

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For 2020, wallpaper is having a comeback and consumers are being more adventurous with patterns and textures such as botanicals across wallpapers and velvet for cushions to create a real personal interior. After partnering with Somfy, the leaders in automated solutions for soft furnishings, Sedar has ensured that they’re delivering products that provide the latest technologies for ultimate practicability and design finish in the home.

Latest launches
Most recently for 2020, the brand has launched its e-commerce platform and will be building on this across the year with some new additions to their collaborative brands to announce across coming months.

Contact details
www.sedarglobal.com

POTTERY BARN
About the brand
Pottery Barn is a multi-channel retailer with a vibrant e-commerce site, inspiring catalogues, and brick-and-mortar stores all over the world. Launched in 1949, in Chelsea, New York, where we got into the homewares business by selling slightly imperfect pottery, and tabletop closeouts.

Soft furnishings
The brand designs and crafts decor in a range of aesthetics and sizes, allowing our customers to create a home that’s unique to their space and lifestyle, and make the most of special occasions and life every day.

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Popular this season are spring pillows, spring beds, all-white beds, and elegant tabletops.

Latest launches
The Spring 2020 collection is versatile.

Contact details
www.potterybarn.ae

CRATE & BARREL
About the brand
Crate & Barrel is an industry-leading home furnishings. The brand offers high-quality products, exclusive designs, and timeless style.

Soft furnishings
The brand offers a vast variety of contemporary and modern furniture, houseware, and décor. In any interior space, soft furnishings help to create an ambience of utmost comfort and luxury. The correct mixture of items can help to elevate the sophistication of a room, even if it has been styled on a strict budget. Soft furnishings also invite dwellers to the lounge for hours on end in private comfort or enjoy a relaxing gathering with friends in a welcoming space. The brand views such products as an essential finishing touch regardless of a room’s character.

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Among their top picks for a soft furnishing is the Cavett Wood Frame Loveseat, which is built in a walnut wood frame with the seating upholstered in a warm, textural weave. Meanwhile, the Eclipse Sleeper Daybed, which transitions between day and night through a disguised trundle mattress, is perfect for impromptu sleepovers or weekend guests.

Latest launches
For UAE’s current cool weather, Crate & Barrel’s latest launches include the Outdoors collection. It features an array of furniture perfect for creating the ideal atmosphere as buyers enjoy an afternoon barbeque, an evening of stargazing, or simply relaxing in the breeze. The brand has also recently launched Crate and Kids, a furniture and accessory collection dedicated to helping our customers shape spaces for the little ones. The collection is aimed at encouraging a child’s unique personality by creating customised bedrooms and playrooms, while simultaneously optimising space through intelligent, modern design.

Contact details
www.crateandbarrel.me