Ideal Standard announces its participation at Downtown Design, the key event of Dubai Design Week. The exhibition will launch from November 9-14, 2020, presented this year in a new hybrid format across physical and digital platforms.

Ideal Standard will showcase their latest collections digitally on Downtown Design’s website www.downtowndesign.com The digital fair will be complemented with a virtual talks series featuring Roberto Palomba, international renowned designer and architect and Ideal Standard Chief Design Officer, joining other international and regional design leaders such as Sacha Walckhoff (Designer and Christian Lacroix Maison Creative Director ) and Jennie Binchy (Architect and Design Director Binchy and Binchy Architecture ) who will all speak about how innovation and creative collaboration can offer tradition and heritage a voice on the contemporary design stage.

Palomba Serafini Associati have been trendsetters in bathroom design for the last 25 years. Beyond the bathroom space they collaborate with leading international brands like Kartell or Samsung. Their work is internationally recognised having received a multitude of prestigious awards, including the acclaimed Compasso D’Oro. To date, PS+A is the only designer who received this award for a bathroom project.

Earlier in December 2018, Ideal Standard announced its collaboration with Italian design studio Palomba Serafini Roberto Palomba. This partnership sees Ideal Standard draw on its strong design heritage, taking inspiration from previous iconic products to create new, contemporary collections that will drive the brand’s overall design philosophy and shape the bathrooms of the future, and that’s how ‘Atelier Collections’ was born.

Atelier Collection is Ideal Standard’s latest contribution to the culture of design. Aimed at fostering the process of creation, every suite from this laboratory of design-led products brings together innovation and beauty to enable the realization of timeless projects. The collection comprises a range of unique ceramics and fittings, as well as furniture and bathtubs, and a return to the use of color to enhance modern interiors projects.

A true example of reinterpreting a classic masterpiece for the modern era is the Conca basin collection, which takes inspiration from the original, designed in 1972, by Paolo Tilche – a range that signaled a shift from pure practicality to a combination of form and function in the bathroom. Palomba Serafini Associati has taken the traditional rounded basin and revamped it with a minimalistic square design to align with contemporary trends, while retaining its unique, sophisticated character.

Roberto Palomba’s Virtual Talk will premier on their website and on Dubai Design Week’s Youtube channel, 12 November 2020 at 4pm.