Ideal Standard introduces a new design-led collection, Atelier, following their exclusive partnership with renowned Italian Design studio Palomba Serafini Associati and appointment of Roberto Palomba as Ideal Standard’s Chief Design Officer.

Ludovica and Roberto Palomba, international design masters with over 25 years of experience in the field of bathroom design innovations unveil a collection that also includes an exclusive range of bathtubs.

Bathing contributes to some rituals for well-being, such as moments of relaxation after a stressful day or a tough workout. A small luxury that many look forward to. Ideal Standard combines materials, colours and style, enhancing the sense of comfort.

Conca is amongst the new proposals. A beautiful, one piece, free-standing solid surface bathtub, with a perfect combination between deep geometry and elegant detail the bath combines minimal design and contemporary functionality. With a smooth texture, it stays warm to touch, allowing the luxury of bathing for longer. The Conca bathtub is available in a white finish and is 180cm x 80cm in size.

Frederick Trzcinski, Marketing and Innovation Director, MENA, Ideal Standard Gulf, said: “Our approach is very simple: quality and intuitive design with an eye to the past, while ensuring the levels of simplicity, purity and elegance that distinguish Ideal Standard and meet the needs of modern society. “

In addition to the Conca bathtub, additional models have been designed with a perfect balance between functionality and elegance, always to be placed as stand-alone pieces, creating a stunning focal point.

Dea is a line with a modern and enveloping character in which the bathtub is proposed as the true protagonist. Its soft forms leaves space for the creation of a harmonious look for the bathroom. Featuring chicly flared sides, rounded corners and slim edges, making the bathroom a pleasant and tidy environment. In acrylic, the Dea bathtub is available in white, matt white, matt white / black finish and in sizes 170cm x 75 cm, 180cm x 80 cm, 190 x 90 cm.

Tonic II is characterised by a soft and expertly finished geometry, evoking a serene and peaceful atmosphere, creating a true moment of relaxation away from the hectic everyday life. In addition to the traditional rectangular models, the Tonic II collection has a free-standing option, which reflects the design elegance of other components of the line and contributes to creating harmony in the entire bathroom. In acrylic, the Tonic II bathtub is available in a white, matt white, matt white / black finish and is 180cm x 80cm in size

Around is a statement of elegance and sophistication. With its defined forms, it enhances the aesthetics of the room, to become a real focal point. In acrylic, the Around bathtub is available in a white, matt white, matt white and black finish and is 180cm x 85 cm in size.