Ideal Standard unveils new silk black finish on a range of innovative products
Ideal Standard has unveiled a new silk black finish on a range of its fittings, ceramics and furniture, offering a contemporary alternative to traditional white and chrome bathroom suites.
Silk black embodies sophistication, allowing customers to elevate any room in an instant with a bold, all-black effect, or create visual contrast by adding only a touch of black to their designs.
The on-trend yet classic finish has been launched across a selection of Ideal Standard’s product ranges, including taps and mixers, basins, toilets, shower trays, shower enclosures, furniture and accessories. Silk black makes for a sleek, premium look, while bringing elegance and refinement when combined with natural materials such as wood, marble and stone.
Suitable for injecting new life into renovation projects as well as making a statement on new builds, silk black will create an intimate and powerful atmosphere in any hotel or residential bathroom and has been applied to some of the most popular and innovative models from Ideal Standard’s portfolio.
Basin mixer taps available in the new finish include Ceraline, with its organic, cylindrical shape, and Cerafine O, which is bolder in design and adds a touch of extravagance to any project. Both are fitted with Ideal Standard’s pioneering and durable FirmaFlow® ceramic disc cartridge which enables finer temperature adjustment and helps save water and energy.
The Ceratherm T range of thermostatic shower mixers is also now available in silk black. Fitted with FirmaFlow Therm, the most durable thermostatic cartridge, it provides unrivalled levels of safety and performance, while Idealrain complements the range with a wide choice of hand sprays and rain showers.
Meanwhile, Tesi brings matching vanity units and furniture, as well as ceramics including toilets and bidets. The slender WCs with their characteristic curves feature AquaBlade® flush technology to deliver a more effective and efficient use of water than traditional toilets, as well as improved hygiene.
Also given a silk black makeover are Ideal Standard’s Ultra Flat New shower trays, featuring one of the slimmest designs on the market. Shower enclosures, wet room panels, bathroom accessories and kitchen fittings complete the collection and ensure no compromise must be made to a room’s design.
Frederick Trzcinski, Marketing & Innovation Director at Ideal Standard MENA, said: “We develop our ranges with design excellence in mind and know that finishes have the power to elevate any room in an instant. With silk black, we’re giving designers and homeowners the opportunity to let their true sense of style speak out, whether they’re working on a bespoke new build project, or looking to transform existing rooms in a renovation.”
Silk black will be available across the region from June 2021.
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Broadway Interiors worked their magic on the Black Tap project in Dubai Mall. Upon arriving the guests would see the interpretation of the original Black Tap Soho shopfront fused with touches of the Black Tap Las Vegas façade, which helps transport its guests to the hustle and bustle of the NYC Boroughs with their individuality and quintessential appearance!
Chris Barnes, founder and managing director of Broadway Interiors, said: “Focussed lighting takes the form of conical pendants, characterising the New York street lights and bright neon lights, reminiscent of Times Square, add colour, and additional illumination. New original artwork and graphics, have been commissioned to represent the street culture and art capital of the world, representative of the diversity throughout the boroughs of New York from the bronx; birthplace of hip hop and rap, to hip Brooklyn and Manhattan. A new graffiti mural depicting the Statue of Liberty commissioned by a local artist is a feature wall and street music art is visible throughout.”
The Black Tap milkshakes station is strategically placed along the front of the shop from the Mall entrance, where the milkshakes are created and you can watch this innovative food and drinks art take form. Custom designed shelving, provide additional colourful jar storage and a focal point, with a background that is a stark contrast.
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