Powerlist Creative 30 Carla Conte Creative Director & Founder Brand Creative
Carla Conte founded the design firm Brand Creative in 2011, with the goal of creating memorable branded environments by integrating interior and graphic design skills.
Her strategic design methodology is the major force behind the multi-award-winning work she has produced in North America, Latin
America, the UK, Asia, and presently the Middle East.
Carla has designed work for Fortune 500 companies and large worldwide brands on a grand scale and in a variety of styles. Brand Creative is currently working on the extension of Avenues Mall, the largest mall in Oman, where the firm is currently working to accommodate Oman’s first IKEA by the end of 2021.
The design firm is continuing to work with Esso in Saudi Arabia, developing six new F&B brands.
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SSH welcomes Mark O’Brien as the company’s new group commercial director.
ISG announced the appointment of Stephen Martin as construction director for the UAE. Martin, an ISG veteran with a decade of experience with the global construction group, returns to the UAE, where he worked from 2013 to 2020, before joining ISG’s business in Scotland, as operations director for the previous 18 months.
Preciosa announced the appointment of George Karl as managing director of Preciosa Gulf. In his new role, Karl will take the lead in implementing the brand’s vision across the Middle East and Africa. He will manage the execution and development of business strategies across the company, working in tandem with designers and developers alike.
The company’s installations are synonymous with sophistication and elegance and encompass intricate wall sculptures and elaborate crystal chandeliers that hang boldly from ceilings all over the world. The lighting company is also renowned for its creative and innovative references, having installed bespoke Bohemian crystal installations across a plethora of prestigious venues in the UAE, including the Mandarin Oriental Jumeira and Atlantis, The Palm. Under Karl’s management, this list is set to expand with future projects to be launched in Saudi Arabia, Qatar and UAE.
NextSpace has appointed Martin Fryzelka to the position of CEO. In his new role, Fryzelka will advance the brand’s position across its regional portfolio, while also engaging cross-functionally throughout the organisation to enhance NextSpace’s forward thinking portfolio at every touchpoint and help navigate new and existing brands into the future. Frzyelka, (former managing director of Preciosa Gulf) brings over a decade of executive experience within the hospitality and residential business. Building further on his global experience, his intentional disruption of existing distribution models allows his network of established and new brands to grow, develop and be at the forefront of the design industry across the Middle East and Africa.
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