Jotun launches Fenomastic Wonderwall Lux paint
Jotun, the region’s leading paint brand, expands their interior paints portfolio with the launch of Fenomastic Wonderwall Lux. It is a unique matt paint with an elegant smooth finish and a new advanced easy-clean technology. Thanks to its unique technology, Fenomastic Wonderwall Lux gives you long lasting beautiful walls effortlessly, which means you can maintain real beauty in your home everyday just as the day it was first painted.
Fenomastic Wonderwall Lux raises new standards in interior elegance and trends, combining a beautiful and smooth matt finish without the need to compromise on its maintenance. This innovative product has obtained the Greenguard Gold certification by using a technology that improves the air quality in your home and at the same time it has no smell, so that your life won’t be interrupted during the paint process.
With its advanced easy clean technology, Fenomastic Wonderwall Lux allows you to easily remove even the worse stains without affecting its beauty and colours. Fenomastic Wonderwall Life also has antibacterial and antifungal properties, ensuring extra protection to your walls.
Commenting on the new interior paint innovation, Mariam Marchane, Regional Brand Manager, Interior Paints at Jotun Middle East, India and Africa said “Every individual yearns for a beautiful home without the need to compromise between something beautiful and something easy to maintain, with Fenomastic Wonderwall Lux we can proudly have beautiful homes that last. We at Jotun are always dedicated to delivering the very highest quality, with our unique interpretation of global trends and constantly working on innovating to bring new products that continue to exceed the industry standards.” Concluded Marchane.
Fenomastic Wonderwall Lux is a true breakthrough innovation. Through a dedication to enhanced beauty and durability, Fenomastic Wonderwall Lux delivers a pristine trendy matt finish and enhanced smoothness to deliver a striking ambience, and beauty, throughout your home.
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Jotun introduces a new Earth-inspired kid’s collection
Jotun launches its new kid’s collection ‘Dear Earth’. The collection features an array of natural tones inspired by the vivid imagination of children.
The intention behind the ‘Dear Earth’ collection is to celebrate some of the amazing colours of the natural world and to encourage children to engage with the natural beauty around them in their everyday lives. It aims to ignite a child’s curiosity and help to a cultivate future generation that values and preserves nature.
Dreamy Desert, Eternal Ocean, and Forever Jungle are the collection highlights, with each theme created as a tribute to the lush landscapes and beauties surrounding earth, enabling children to bring the outside, inside and enjoy it in their own space.
Rana Khadra, Colour and Creative Manager, Jotun, Middle East, India and Africa, said: “Our earth is a sanctuary for all life, and every action has an effect that we need to be mindful of, as we continue to teach our children the considerations for the future. At Jotun, we believe that trends are inspired by a way of life or consumers’ needs. With the ‘Dear Earth’ collection, we wanted to bring nature home with every opportunity we could and create cozy spaces for children. We want to educate, fascinate, and inspire them to truly want the change the world needs.”
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Create a perfect colour pairing with Jotun!
Find different and exiciting colour pairing from the Jotun Colour Trends 2021 collection with the perfect counterpart. The collection features newly-developed colours complemented by timeless hues, carefully selected by Jotun’s colour experts, from Jotun’s extensive archives.
For the chocolate lovers
Whether you’re a fan of Milk, Hazelnut, or Dark chocolate, you can find your perfect match:
Velvet [10246]
Take a trip down nostalgia way with this warm, muted yellow evocative of the caramelized spice of Lotus Biscuit.
Impression [12125]
Soulful, gilded, golden brown, reminiscent of the elegant, nutty taste of hazelnut and milk chocolate.
Belgian Brown [10385]
Bite into the very essence of warm Belgian Brown with this rich and silky slice of chocolate.
For the hopeless romantics
A true statement maker for the hopeless romantics – take a look below at Jotun’s pick of colours of the earth that connect us to each other and the surrounding landscape.
Welcoming Red [20167]
A golden and pleasant red, with a hint of pink, inviting you into a love full of warmth and wisdom.
Natural Clay [12124]
Colours of the earth connect us to the surrounding landscape with this rustic and authentic orange tone. Perfect for those of you who like a little bit of earthy tones.
Desert Pink [12120]
Driving down to Qudra Lake with your loved ones never seemed so fun. Love is the essential building block of human life, just like this Desert Pink.
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Jotun reveals its latest collection—REDISCOVER
Jotun unveils REDISCOVER collection, colours for 2021. The collection features newly developed colours complemented by timeless hues. Embodying the nostalgic and the new, 29 easily mixed and matched shades offer an opportunity to create 21st-century interiors that relax, energise, and inspire.
“A port in the storm, the roles our homes play in emanating calm and comfort is more prevalent than ever. Some colours can help us achieve that sense of peace and comfort like the shade 12118 Hummus with its creamy harmony, while others can conjure a feeling of freedom, fostering a connection to nature like the refreshing shade of 4894 Ocean Air. Beautiful, timeless colour combinations create truly stylish homes and surroundings where we feel at one, with our home,” said Rana Khadra, colour and creative manager at Jotun Middle East, India, and Africa (MEIA).
Jotun launches new exterior colour collection inspired by the Arab culture
Jotun embraces the legacy and culture of the Arab world with the launch of their new exterior colour collection. Inspired by the Arab world, this newest collection ‘One Colour’ encompasses four main colour themes Heritage, Nostalgia, Tomorrow, and Somewhere.
Exterior Colour Collection, is creatively influenced by the region that is a treasure trove of inspiration to the world. It captures the four multi-coloured facets of lives in the Middle East tailored for the exterior walls of homes, combining luxury and superior quality.
Rana Khadra, colour and creative manager at Jotun Middle East, India and Africa said: “The exterior colour collection is inspired by our lands, our people, our food, and our beautiful history. It is a reflection of the warmth and hospitality that play a very important role in the lives of every Arab and we at Jotun have been inspired by these pillars in the creation of our collection. Inspired by the Arab World, for the Arab World.”
“The palette is a proud expression of the personalities and lives from the region. It is based on warm, inspiring, earthy and welcoming hues that bring what is on the inside to the outdoors,” she concluded.