W Studio, the award-winning Toronto carpet design house have collaborated with noted global designer Karim Rashid on the recent Digipop Collection. The Digipop Collection is a showcase of high-definition designs printed on the finest wool carpets to emphasize and transform the artwork for residential and commercial projects for which W Studio is so renowned.

Characterised by a juxtaposition of form, color, and patterns, as well as three-dimensional optical topographies, the carpets in the Digipop Collection could be used both as floor coverings or displayed as stunning acoustic wall art that immediately transforms any space.

The collaboration with Karim Rashid was the latest example of the thought and design leadership W Studio has brought to the fine carpet industry for decades. Founded and led by Alan Pourvakil, W Studio is recognised by leading interior designers and architects who are the core of its business, as well as fine art enthusiasts who proudly display its workmanship and artistry in their homes and offices.

Karim Rashid is one of the most prolific designers of his generation with more than 4,000 designs in production and has worked in more than 40 countries with such clients as Veuve Clicquot, Umbra, Samsung, Citibank, Sony Ericsson, and Hugo Boss.

“I love the diverse technologies Alan has and the range of fabrics and methods to produce almost any carpet design one can imagine,” said Rashid. “Together, we are the perfect union of smart design and premium materials while embracing the full potential of contemporary technology.”