Homegrown brand Custom No.9 launches an immersive and creative e-commerce platform
Continuing in their quest to prove that individuality and storytelling should live in the home, Custom No.9 has launched an immersive online platform allowing customers to build their own 3D digital design which Custom No.9 will then bring to life for them. By exploring ‘The Meraki Collection’, budding furniture curators will be presented with over 200 variations of size, top material, steel leg design and colour options to build a 3D piece of furniture. Top materials include their signature Terrazzo, Aerestone or Bianco Volakas white marble, Nero Marquina black marble ,and oak veneer.
You can discover more on how and where the materials are sourced from on the site. The top material options are then paired with a range of steel leg options finished in either black, white or gold matte. The Stevie, Marley and Floyd leg frames, named aptly after talented artists who are equally as creative in their own right, are available across dining tables, consoles, coffee tables, desks and side tables. Customers end the process with a 3D model mock-up of their piece, with manufacturing time ranging from three to five weeks. In keeping with their ethos of sustainability through local production, Custom No.9 will continue to produce all furniture pieces in Dubai, setting out to become a pioneer for the homegrown manufacturing industry. Just like the fashion industry, the brand believes consumers are becoming ever more concerned about ‘knowing the maker’.
Founder, Amy Grace Mill outlines the motivation behind the brands move to digital: “I wanted to build an interactive digital experience that puts the customer at the helm of design. It’s all about empowerment and creativity, and with our expertly engineered table frames and top materials, this is exactly what we are offering. We’ve even made sure that our home décor products are available in multiple colours to suit tastes.” On top of its online design feature, the multi-functional platform will give customers the opportunity to browse and shop from their locally produced home décor and furniture pieces. This includes new season planter colourways and ‘ready to wear’ furniture pieces, whilst offering an ever-changing inspiration board. Mill also adds, ‘The launch is just the beginning, and we are already thinking of new designs and materials to ensure the site will constantly evolve. Our goal is to ensure the experience is completely different each time a customer visits the site.”
Whilst the brand’s move online marks a new chapter, there are no plans to deviate from its original mission. Discerning customers can continue to enjoy the hands-on bespoke furniture design and production service for totally unique pieces in steel, marble, wood and glass. Whether browsing their evolving collections online, or working with the team to build a unique piece, their mission remains the same: to end mass production and revolutionise bespoke customisation by offering pieces for the home that are built on craft, stories, and individuality.
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