Madinat Al Irfan Development Company SAOC, the partnership between Omran and Majid Al Futtaim Properties announced the contract award for construction of its Customer Experience Centre. The Centre will be the headquarters and sales hub for the joint venture company and will include interactive displays and a covered open-air plaza for project events.

The Customer Experience Centre is set amongst a range of premium commercial office buildings, central marketplace, health care district, hotel, residential and serviced apartment buildings and a central park forming part of the future central district. This initial phase also includes master planned single-family residential neighbourhoods, with school, community recreation centre, masjid, extensive community gardens, and bikeways.

Talal Al Rahbi, chairman of Madinat Al Irfan Development Company, said: “The iconic Customer Experience Centre will be a flagship feature of the Sultanate’s largest urban development project, and is set to be completed by Q1 2021. It follows the launch of the initial phase of the mixed-use development, and will be undertaken by the Joint Venture Company within Madinat Al Irfan, on a 550,000sqm site. This represents around 11% of the overall site development which will be rolled out in numerous phases.”

The Customer Experience Centre is designed to reflect a modern, forward-thinking architectural approach in line with the project’s vision of sustainability, innovation and community connectivity. Features include an impressive floating roof, which forms the base for a Solar Farm and will power most of the building. The roof will cast gentle shadows over the grand open-air plaza, which will be used for corporate and community events. The contemporary minimalist architecture in themes of white are reminiscent of the distinguished historical colours of Muscat, while the transparency of its glass enclosure symbolises the openness of Madinat Al Irfan, and its welcoming invitation to all.