Ideal Standard’s Joy & Conca from Atelier Collection and Intellimix win global design awards
Ideal Standard’s Joy & Conca, two products from its Atelier Collections and Intellimix have won two coveted international design awards, the Red Dot Award for Product Design 2021 and the iF DESIGN AWARD 2021.
Aesthetically, Joy draws from botanical grafts, with a single cast design ensuring a clean and modern piece that is easy to clean and available in four striking finishes: chrome, silver storm, brushed gold and magnetic grey. The sheer simplicity of Joy makes it extremely versatile, complementing both square and round ceramics and suiting a variety of bathroom styles.
The Conca Ceramics range is part of the wider Conca collection, which includes brassware, furniture and bathtubs.Organic curves and sensual details are central to Conca, with advanced technologies enabling not only new levels of purity in design due to the basin’s thin lines, but also an optimised and environmental conscious use of raw materials.
Roberto Palomba, co-founder of PS+A and Chief Design Officer at Ideal Standard, said: “We are delighted to have won these two very important awards, which recognise the hard work and dedication that has gone into cementing Ideal Standard’s position as a leader in design. These awards encourage us to continue along this path.”
Designed to dispense both soap and water with every use, Intellimix is 100 per cent touch-free, guaranteeing improved hygiene standards in public washrooms. Ideal for offices, leisure facilities and other high-traffic environments, such as shopping centres, hotels and restaurants, the fitting has a clean, modern design and is also environmentally friendly, saving on resources and reducing waste.
Frederick Trzcisnki, Marketing & Innovation Director at Ideal Standard MENA, said: “We are delighted that Intellimix has been recognised by awarding bodies so revered in the design community. For years, these awards have shone a light on the very best in design and we’re proud to be amongst their recipients this year. Now, more than ever, shared spaces need to be designed to protect users’ health and well-being. Winning these awards is a clear acknowledgement that Intellimix represents an important step forward when it comes to raising hygiene standards in public washrooms, while of course improving sustainability and enriching the handwashing experience for end users.”
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Ideal Standard introduces EXTRA BASINS as a part of the Atelier Collection
Ideal Standard introduces the new range of EXTRA basins to the market, adding the finesse and class to bathroom interiors. Extra Basins is a part of the Atelier Collections designed by world renowned Italian Design studio Palomba Serafini Associati.
Architect and designer Roberto Palomba, is the creative brain behind the Extra basins range, combining geometric shapes with ceramic to create an elegant synergy between design and form. The square, hollow inside volume is defined by the ceramic material that allows light and shadow to refract their charm on the object.
Extra basins have extremely thin profiles to minimise their presence, to allow the expressive force of the geometry that designs them to be appreciated. Conceived as a sculpture, the washbasins of the Extra collection resemble boxes to be placed on a shelf or hung on the wall and have variable sizes to create different solutions and engage in a dialogue with the space that hosts them.
The EXTRA collection, with its architectural and timeless vision, satisfies the needs of the most demanding designers, allowing to conceive the bathroom with a total look approach. The thin edges and the lightness of the EXTRA design are also perfect to fit even in very small bathrooms.
Frederick Trzcinski, Marketing and Innovation Director, MENA, Ideal Standard Gulf, said: “Modern, contemporary living inspires our designs. Bathrooms, being an essential living space, have to be both functional and pleasing to the senses. With the elegant and subtle designs and superior quality, the EXTRA Collection is designed to enable sophisticated exchange between space and form, full and empty, a suggestion to create dynamism even in the bathroom”
The EXTRA collection, with its architectural and timeless vision, satisfies the needs of the most demanding designers, allowing to conceive the bathroom with a total look approach. The thin edges and the lightness of the EXTRA design are also perfect to fit even in very small bathrooms.
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Ideal Standard introduces new designs from its Atelier collection
Ideal Standard introduces a new design-led collection, Atelier, following their exclusive partnership with renowned Italian Design studio Palomba Serafini Associati and appointment of Roberto Palomba as Ideal Standard’s Chief Design Officer.
Ludovica and Roberto Palomba, international design masters with over 25 years of experience in the field of bathroom design innovations unveil a collection that also includes an exclusive range of bathtubs.
Bathing contributes to some rituals for well-being, such as moments of relaxation after a stressful day or a tough workout. A small luxury that many look forward to. Ideal Standard combines materials, colours and style, enhancing the sense of comfort.
Conca is amongst the new proposals. A beautiful, one piece, free-standing solid surface bathtub, with a perfect combination between deep geometry and elegant detail the bath combines minimal design and contemporary functionality. With a smooth texture, it stays warm to touch, allowing the luxury of bathing for longer. The Conca bathtub is available in a white finish and is 180cm x 80cm in size.
Frederick Trzcinski, Marketing and Innovation Director, MENA, Ideal Standard Gulf, said: “Our approach is very simple: quality and intuitive design with an eye to the past, while ensuring the levels of simplicity, purity and elegance that distinguish Ideal Standard and meet the needs of modern society. “
In addition to the Conca bathtub, additional models have been designed with a perfect balance between functionality and elegance, always to be placed as stand-alone pieces, creating a stunning focal point.
Dea is a line with a modern and enveloping character in which the bathtub is proposed as the true protagonist. Its soft forms leaves space for the creation of a harmonious look for the bathroom. Featuring chicly flared sides, rounded corners and slim edges, making the bathroom a pleasant and tidy environment. In acrylic, the Dea bathtub is available in white, matt white, matt white / black finish and in sizes 170cm x 75 cm, 180cm x 80 cm, 190 x 90 cm.
Tonic II is characterised by a soft and expertly finished geometry, evoking a serene and peaceful atmosphere, creating a true moment of relaxation away from the hectic everyday life. In addition to the traditional rectangular models, the Tonic II collection has a free-standing option, which reflects the design elegance of other components of the line and contributes to creating harmony in the entire bathroom. In acrylic, the Tonic II bathtub is available in a white, matt white, matt white / black finish and is 180cm x 80cm in size
Around is a statement of elegance and sophistication. With its defined forms, it enhances the aesthetics of the room, to become a real focal point. In acrylic, the Around bathtub is available in a white, matt white, matt white and black finish and is 180cm x 85 cm in size.