Aura Living opens new store at The Dubai Mall
Saudi home furnishing brand, Aura Living, opened its newest store at The Dubai Mall on 1 June. Upholding aura’s commitment to offer international designs redefined to suit the unique wants and needs of Middle Eastern customers, aura continues to expand its presence in the region.
Located on the lower ground floor of the mall near the Fountain exit, the new store was opened in celebration of the brand’s 10-year anniversary, designed with the traditional brand colours blended with dark grey hues and metal accents that visually represent what Aura Living has emanated for the past decade.
Upon entry, visitors are immersed on a journey of the senses, with illuminated LED lights and a captivating digital screen at the entrance showcasing an array of striking visuals.
The newly launched Spring Summer21 collection is on full display at the store which highlights curated designs inspired by the 1970s with a modern twist.
From warm cinnamon rust and classic silver to trendy seafoam hues, aura brings forward a sense of airiness, serenity, and intrigue into the home for the season.
The Sahara collection of dining tables and chairs with its crossed legs in metallic gold offer a grand yet homey feeling. The Nesna coffee table makes for a great welcome in the lounge or living room.
Commenting on the new store opening, Miles Young, Managing Director of aura Living said “We are immensely proud to be opening aura’s newest store at The Dubai Mall, giving our customers the chance to shop in the heart of the city. We stand by our promise to provide the best of international trends especially curated to suit the taste of our audience and we look forward to further expansions in the region.”
Staying true to its brand philosophy ‘a way of living’, aura Living continues to expand in the region and offer quality and affordable home furniture designs that are the epitome of warmth and hospitality, and now in the heart of Downtown Dubai.
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aura launches AW20 collection – Design Middle East
aura presents its Autumn Winter20 collection. Each range has been carefully curated to service both the relaxed and formal forms of home furnishing while adding a layer of Middle Eastern hospitality. Throughout the collection, the curated designs offer a sense of wintertime serenity. Textured neutrals add depth for the cooler months ahead and are accented with gold metal finishes that are desirable for their inherent simplicity. These timeless tactile neutrals dramatically shift to a richer and deeper story of rust and rose with accents of plum, a warm and vibrant aesthetic that is seen from the living and dining space and into the bedroom.
The stripped-back colour palette of textured creams, black and grey tones is further juxtaposed by a collection of aqua, which splashes on the scene with joyous accord. Complemented by sunshine yellow and shimmering gold accents found on plush cushions, draw handles, vases and tableware, the combination welcomes the outside in, to curate a peaceful decor. A nod to the orient is also seen this AW. Modern Asian design is mixed with the likes of high-end formal upholstery and richly textured wood dining tables and storage. Boasting expertly crafted and contemporary pieces, aura tailors its designs to suit the market’s taste with this season adding richness throughout the collection’s stories by the use of different metallic elements and richly textured and patterned fabrics.
Signature pieces include the Rosie occasional tables, though small in scale, they bring maximum impact to any space with curated handmade metal roses and the petal tips dipped in a sparkling pale gold to create highlights and depth to the eye-catching design. Skala’s large sofa is also a tactile affair, smooth and warm to the touch, its rose hue is a feminine and modern addition this season.
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