Brazilian luxury bespoke furniture and interiors brand ‘Ornare’ opens flagship showroom in Dubai
Brazil headquartered international luxury bespoke design brand, Ornare, announced the opening of its Middle East flagship showroom in Dubai. Operating out of the iconic Opus Tower designed by Zaha Hadid Architects, the brand’s expansion in the region will be led by the dynamic trio Carina Fontes, Maryam Al Nabooda, and Shalise Basso – businesswomen with deep experience in the design industry.
Commenting on how the opening aligns with the brand’s expansion strategy focused on growth markets like the UAE where the luxury retail market has seen double-digit growth over the past decade, Carina Fontes said, “The country is marked by economic prosperity and high demand in the luxury market from customers who give priority to quality. It is an audience that is willing to pay for sophistication and refinement. The UAE is therefore a very strategic market for Ornare and we have positive expectations for the new showroom”.
As a brand well established in the global interior design and architecture market, Ornare prides itself on providing complete customized solutions for the whole house – from kitchens to wardrobes, bathrooms, wall systems, accessories and more. Stressing on its authenticity as a 100% Brazilian product made in São Paulo, the brand’s Founding Partner Esther Schattan added, “We have grown year after year, and we are consolidating ourselves internationally as a Brazilian luxury company. In Brazil and the world over, consumers are spending more time in their homes, investing even more in their environments by increasing the comfort and beauty of their living spaces. This is the right time for us to introduce a taste of Brazilian luxury into homes in the UAE.”
Ornare specializes in offering a high degree of customization for discerning clients, allowing them the freedom to execute extremely sophisticated projects. As part of the service, the brand also uses state-of-the-art technology to enhance customer experience. Clients and business partners can view 3-D modelled designs of the project via Virtual Reality or video before it goes into production.
In addition to the new Dubai flagship and showrooms in Brazil, Ornare has eight others strategically located in the United States. The company has ambitious goals to grow the international business to account for 40% of total sales by 2024.
Photo credit: Marko Zirdum
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Emirates Glass has added a brand new state-of-the-art furnace to its product line
Emirates Glass one of the leading processors of architectural flat glass in the Middle East and wholly-owned by Dubai Investments PJSC, is upgrading its product offering through the installation of the Glaston Vortex Pro Jumbo Series high-performance flat tempering line to provide high-quality, larger tempered glass. The Glaston Group is a leading global glass company providing high-quality glass processing machines and services for architectural, solar appliance and automotive applications.
The company’s new tempering furnace is equipped with state-of-the-art technology and is designed to produce large glasses that are up to eight meters long. The line is specifically designed to Temper High-Performance Coated Glass with the lowest emissivity & highest quality.
The machine is equipped with ‘Edge Control’, an active edge control technology that incorporates intelligent cooling profiling which automatically adapts to the glass size and minimises edge lift. The furnace is also equipped with an online quality measurement system called ‘iLook’ – an automated scanning system for measuring the optical quality of tempered glass that eliminates the need for manual measurement of glass distortion and aesthetics. The installation of the new furnace is in line with Emirates Glass’ dynamic growth strategy, which focuses on providing high-quality products to meet the growing demand for tempered glass across the Middle East region.
Rizwanulla Khan, executive president, Emirates Glass LLC, said “At Emirates Glass we are focussed on continually expanding our business, including the optimisation of our production processes, increasing efficiency, and expanding our product offering. This is shown by recent upgrades, including the installation of this new furnace. As the market for high quality, larger tempered glass continues to grow, there is a clear need for investing in advanced systems to fulfill the demand for glass quality that stands out from the competition. We have been partnering with Glaston technology since 2000, and this new technology will enable us to process large glasses in line with growing demand.”
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