AlUla Design Award makes its debut at the Saudi Design Festival
In its inaugural edition, the AlUla Design Award (ADA) launched an Open Call, inviting Saudi, regional and international designers to deliver product concepts inspired by the heritage, nature and art of AlUla – a spectacular desertscape with an oasis, and the heart of the ancient Incense Road.
More than 400 submissions were received and reviewed by an esteemed jury panel, tasked with selecting six winners of the award from each of the VIP Gifting and Commercial Retail categories. AlUla Design Award will be presented in a special pavilion at the Saudi Design Festival in JAX District, Diriyah, Riyadh between January 10-29, 2022. The pavilion includes multiple sections for exploration: a sensory experience rich with the aesthetics and materiality of AlUla, an Inspired by AlUla presentation exhibiting previously-designed products, and the winners showcase that will reveal the journey of the participants in the competition.
The AlUla Design Award pavilion will also stage keynotes from experts and practitioners, and host the award ceremony happening on the 26th of January, 2022. The selected winners will have their designs produced and presented at AlUla’s cultural retail outlets and through a range of communication platforms.
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Stunning Waldorf Astoria Kuwait to make an autumn debut
Located within The Avenues, the prestigious Waldorf Astoria Kuwait is preparing to make its grand debut later this year. The stunning property features 200 contemporary, spacious and sun-drenched deluxe rooms, and suites with panoramic views of the glittering Kuwait City skyline.
Guests will enjoy a transformative journey of the senses at this ultra-luxurious property, from exquisite dining venues offering a range of mouthwatering delicacies and refreshing mocktails, to the awe-inspiring 13,560sqft Waldorf Spa that will leave them feeling relaxed and rejuvenated. The hotel’s exclusive Club Lounge redefines luxury, combining intimacy and comfort with a bespoke service. Meanwhile, beautiful meeting and event spaces – including a spectacular Grand Ballroom – provide idyllic venues for unforgettable celebrations or tailored corporate events.
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Ellie Saab launches its debut furniture collection
One of the world’s leading names in Haute Couture Elie Saab has launched its first furniture and accessories with its licensing partner Corporate Brand Maison
Today, ELIE SAAB has evolved into a lifestyle brand, through the development of diversified product categories that deliver a unique experience of the brand’s universe. Creating timeless signature furniture collections and interior design projects that embody ELIE SAAB DNA and touch every aspect of “living” is an organic growth for the brand’s identity.
Elie Saab said: “Broadening the scope of our product offering has been our strategy for the past few years. We are working towards an architectural and lifestyle expression that translates my style of living through the development of Real Estate projects and the creation of Furniture and Home collection to complement this vision. The first collection reflects the heritage of ELIE SAAB’s signature. It has a distinctive style combining contemporary and timeless. We will be developing down the line exclusive and limited edition pieces to cater to art connoisseurs and collectors.”
The first collection ELIE SAAB MAISON is entirely manufactured in Italy, produced and distributed by Corporate Brand Maison, Private Equity Swiss Company specialised in brand extension projects in the furnishing and hospitality sector dedicated to prestigious international fashion and automotive brands, under the guidance of Massimiliano Ferrari. Corporate Brand Maison stands for research and innovation, respect for the past and tradition, planning and an international approach of its initiatives.
Massimiliano Ferrari, CEO of Corporate Brand Maison: “In this time of uncertainty, it is with great enthusiasm that we begin this new journey alongside ELIE SAAB, intensified by the strong desire to continue dreaming and making people dream, it will take us to the heart of the Milan Fashion District where the first ELIE SAAB MAISON collection will be revealed. A collection that perfectly blends together all essential elements of the project: the uniqueness of the ELIE SAAB Brand signature, the research in design, and the artisan excellence of Made in Italy. ELIE SAAB MAISON is an extremely innovative interior design project, immediately thought of in “360 degrees”: the unique furniture pieces are only the starting point of something much bigger, something that goes from hospitality to hotels and residences. An example is the Grand Blue Tower Interiors by ELIE SAAB in Emaar Beachfront, Dubai: here, apartments and common areas are in fact furnished with the objects of the collection.”
The ELIE SAAB MAISON collection will offer an “Exclusive” version, custom-made with unlimited combinations of materials and finishes dedicated to the Brand’s first mono brand showrooms which will be inaugurated in Beirut, Dubai, and Milan, as well as other fashion capitals, including Paris and Moscow. The collection will be available at the Milan showroom from the second half of 2020, and at the network of exclusive boutiques located in the key cities of the ELIE SAAB world.