Hastens and fashion designer Lars Nilsson launch IRIS collection at Paris Design Week
Luxury Swedish bed manufacturer Hästens and iconic fashion designer Lars Nilsson reunited at an intimate event during Paris Design Week to celebrate the launch of two new designs for the ‘Iris Collection’. The collaboration, which was first unveiled in 2019, saw Hästens’ iconic blue check completely reimagined for a series of bed linens and accessories. Drawn by hand with pencils, watercolors, gouache and crayon, the designs pay homage to the brand’s classic motif, while uniting it with Nilsson’s timeless, colorful, and fashionable style.
As a follow up to the original launch, which was inspired by Nilsson’s travels through the English countryside, the two new patterns – Edwin Iris and Selwyn Iris – are inspired by the beautiful Parisian flower shops and French gardens such as the Jardin des Plantes and Giverny-Monet’s Garden.
“All patterns are inspired by different Iris flowers, and their unique and often unusual color combination in a graphic design that is basically the iconic Hästens’. Flowers and plants are international, but England and France have, with their climate, a unique flora of Iris. Above all Paris has fantastic flower shops with a strong culture when it comes to floral arrangement,” said designer Lars Nilsson.
The Edwin Iris bed linen has the Hästens’ classic horse’s inspiration in gray scale that can often be seen in wooden garden furniture, which over time has received a nice patination where the wooden surface gets a matte gray shade. On the other hand, the Selwyn Iris bed linen is more of a bouquet of tones, such as lilac, celadon, and agapanthus.
Made from 100% cotton, the collection is as uncompromising on quality as it is on design. Natural, light and soft, the material is environmentally friendly and helps to regulate body temperature in both summer and winter.
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Hästens opens its first flagship store in the Middle East
Hästens announces the opening of its flagship store in Dubai, in partnership with The Mattress Store Group. The leading Swedish brand that was founded in 1852 and has handcrafted the finest beds for generations invites residents to explore a variety of exclusive beds, expertly crafted to provide the best quality of sleep.
The first flagship Hästens store in the Middle East, located on Sheikh Zayed Road, will showcase an in-store Sleep Spa where individual and Private Sleep Consultations will be performed by a dedicated Sleep Coach.
Visitors will be able to immerse themselves into the world of Hästens and to test and feel the brand’s ultimate bed collections, linens, duvets and pillows. Under the guidance of the brand’s Sleep Coaches, customers will be invited to perform a Blind Test in order to identify their unique needs.
Mubashir Iftikhar, CEO and founder, The Mattress Store Group, comments “This strategic partnership that we chose to build with Hastens is in the core of our business plan to solidify our hold as the market leader in the sleep category in the UAE. This flagship store, and a few of the other The Mattress Store locations, will be the first of many other touchpoints we are developing to introduce this amazing brand to the UAE consumers looking for bespoke and one of a kind products to enhance their well-being.”
Ludovic Létrillart, Regional Director IMEA, comments “We are delighted to announce the official opening of our flagship store in the heart of Dubai, designed to offer a real live experience on the entire Hästens collections. We are on a mission to help the world sleep better and live a better life and are committed to keep fulfilling our clients search for excellence, quality and better living. We look forward to welcoming our customers in the region and showcasing what it takes to embark on good night sleep.”
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