Powerlist 30 : MICHAEL LEWIS , GROUP DESIGN DIRECTOR – BREWER SMITH BREWER GROUP (BSBG)
Michael Lewis leads +studio, the Brewer Smith Brewer Group (BSBG) design hub. He is a highly intuitive and creative design leader, focussed on producing experiential architecture for people. Lewis’s project portfolio includes Dubai projects The Beach, La Mer, the vision for Nikki Beach, City Walk, Ferrari World on Yas Island, and most recently for BSBG the award-winning Visa Headquarters building and SHA Emirates in Abu Dhabi.
Lewis’ enthusiasm for all facets of design is instantly infectious, and he is a renowned motivator and mentor for talented young designers. His principles are founded upon an understanding of how people use and interact with space, and his work is targeted at creating an emotive connection between the architecture and the end-user.
“One of the concepts I believe in incredibly strongly, is that design is not necessarily just about the architecture,” Lewis explains. “It’s also about the spaces in and around the buildings and having an understanding of what people perceive. Great design never loses focus of the end-user.”
Having joined BSBG in late 2019, Lewis has overseen the expansion of BSBG’s design studio, which now has prestigious projects in London and Saudi Arabia to add to its already impressive portfolio.
BSBG +studio has recently been engaged to design multiple expansive projects in the Kingdom of Saudi Arabia – now the key market in the Middle East, and BSBG is close to formally announcing its establishment of a permanent base in Riyadh.
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The new Coordinates lamp collection, designed by Michael Anastassiades for Flos, is finally available.
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