Brazilian luxury bespoke furniture and interiors brand ‘Ornare’ opens flagship showroom in Dubai
Brazil headquartered international luxury bespoke design brand, Ornare, announced the opening of its Middle East flagship showroom in Dubai. Operating out of the iconic Opus Tower designed by Zaha Hadid Architects, the brand’s expansion in the region will be led by the dynamic trio Carina Fontes, Maryam Al Nabooda, and Shalise Basso – businesswomen with deep experience in the design industry.
Commenting on how the opening aligns with the brand’s expansion strategy focused on growth markets like the UAE where the luxury retail market has seen double-digit growth over the past decade, Carina Fontes said, “The country is marked by economic prosperity and high demand in the luxury market from customers who give priority to quality. It is an audience that is willing to pay for sophistication and refinement. The UAE is therefore a very strategic market for Ornare and we have positive expectations for the new showroom”.
As a brand well established in the global interior design and architecture market, Ornare prides itself on providing complete customized solutions for the whole house – from kitchens to wardrobes, bathrooms, wall systems, accessories and more. Stressing on its authenticity as a 100% Brazilian product made in São Paulo, the brand’s Founding Partner Esther Schattan added, “We have grown year after year, and we are consolidating ourselves internationally as a Brazilian luxury company. In Brazil and the world over, consumers are spending more time in their homes, investing even more in their environments by increasing the comfort and beauty of their living spaces. This is the right time for us to introduce a taste of Brazilian luxury into homes in the UAE.”
Ornare specializes in offering a high degree of customization for discerning clients, allowing them the freedom to execute extremely sophisticated projects. As part of the service, the brand also uses state-of-the-art technology to enhance customer experience. Clients and business partners can view 3-D modelled designs of the project via Virtual Reality or video before it goes into production.
In addition to the new Dubai flagship and showrooms in Brazil, Ornare has eight others strategically located in the United States. The company has ambitious goals to grow the international business to account for 40% of total sales by 2024.
Photo credit: Marko Zirdum
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Saudi developer Dar Al Arkan opens office in China to drive global growth
Dar Al Arkan, the leading real estate company in Saudi Arabia, continues its dynamic growth momentum by announcing the opening of its office in Beijing, China. The announcement is in line with the Dar Al Arkan’s strategic expansion and builds on spreading the leading Saudi Arabian brands globally.
Dar Al Arkan’s Beijing office will serve multiple functions to allow for joint ventures between Dar Al Arkan and leading Chinese real estate developers for the Chinese and the Saudi market, further increasing and facilitate collaboration between Saudi Arabia and China and enhance investment and knowledge sharing opportunities. The office will primarily promote cooperation and partnerships within the real-estate and technology sectors to exchange and implement global best practices in these respective industries
Dar Al Arkan recently appointed Guo Jiancheng as General Manager for Dar Al Arkan’s office in Beijing to lead the company’s operations in China. Following the announcement Jiancheng commented: “Over its 27-year history in Saudi Arabia Dar Al Arkan has pioneered a distinctive approach to development, introduced new technologies, and raised the benchmark for the real-estate and technology sectors in the Kingdom. With this expertise and industry know-how, the company is well-positioned to take this knowledge and creativity to a global level and promote it as best practice. By entering into the Chinese market, Dar Al Arkan is also well positioned to enhance relations between the Kingdom and China across multiple fronts.”
Dar Al Arkan’s office will act as a hub to support Chinese companies and investors seeking expansion, company formation and investment opportunities in the Kingdom. By providing access to required information, permits, legal and financial knowledge, as well as support on partnerships and other requirements, Dar Al Arkan is making entry into the Kingdom more accessible.
Likewise, the office will support Saudi Arabian companies to explore expansion opportunities and gain entry into the Chinese market. Furthermore, will encourage other areas for mutual collaboration, especially in tourism and cultural exchanges.
Starting in 2021, Dar Al Arkan has embarked on a global expansion drive starting with the announcement of its Sidra project in Bosnia last March, followed by the launch of two luxury co-branded towers in the United Arab Emirates in collaboration with luxury fashion brand, Missoni, and hypercar manufacturer, Pagani Automobili, respectively. The company also announced expansion into the Qatari and Omani markets through premium residential and commercial projects.
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