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ELIE SAAB and Emaar Misr unveil Signature Villas at Cairo Gate, Egypt

ELIE SAAB and Emaar Misr unveil Signature Villas at Cairo Gate, Egypt

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ELIE SAAB and Emaar Misr unveil Signature Villas at Cairo Gate, Egypt

ELIE SAAB Signature Villas at Cairo Gate were unveiled on November 28, 2021, at Abdeen Palace by Mohamed Aly Alabbar, Founder of Emaar Properties, and Elie Saab in the presence of HE Khaled El Annany, Minister of Tourism and Antiquities.

Emaar Misr, the leading global developer, is partnering for the first time with ELIE SAAB, presenting an exclusive collection of elegantly interior designed Signature Villas by ELIE SAAB with ELIE SAAB Maison collection at Cairo Gate, Sheikh Zayed, offering an exquisite lifestyle unlike anywhere seen before featuring lavish and spacious villas, a limited-edition one-story villa type marking the global fashion icon’s first-ever interior design concept in Egypt, in Cairo Gate, Sheikh Zayed.

On this occasion, Mohamed Aly Alabbar said: “After our successful collaboration in Dubai, we are proud to announce that we are extending our fruitful partnership with ELIE SAAB and introducing his brilliant designs in Egypt for the first time. We are happy to launch ELIE SAAB Signature villas in Cairo Gate, El Sheikh Zayed. These distinctive villas reflect ELIE SAAB’s unique aesthetic touches; offering our customers a matchless lifestyle.”

ELIE SAAB Signature Villas at Cairo Gate are exquisitely crafted to perfection adding a magical touch to each corner. Special attention has been given to the finishes, delivering an exceptional level of quality, aesthetic and tactical performance in pure ELIE SAAB style. Featuring a limited addition one story villa type along with other spacious villa types with areas ranging from 350 to 570 SQM. ELIE SAAB Signature Villas at Cairo Gate are surrounded by breathtaking views of luscious green valleys and beautiful lily ponds, featuring a yoga pavilion and direct access to Rays social club. ELIE SAAB Signature Villas serve as a subtle landmark of elegance and composure, every aspect of the interiors is carefully selected to create an experience as unique as your signature.

Cairo Gate is Emaar Misr’s first gateway into West Cairo on an area of 133 feddans, centrally located in Sheikh Zayed, offering a boutique lifestyle living and an exclusive community surrounded by breathtaking scenery for a lifestyle as unique as your signature. As you walk through the walkways of Cairo Gate, you will discover countless premium services and facilities, including world class hospitality at Vida Hotel, an international experience at Vida Serviced Residences and Rays, Cairo Gate’s exclusive social club. A refined and upscale experience is offered at Townsquare, a mixed commercial hub, featuring upscale retail outlets, fine dining restaurants and boutique offices.

Cairo Gate’s first phase has been awarded to 5 of the largest contracting companies that have already commenced on the construction work, with a total value of EGP 1.4 bn.

Saab said: “The collaboration with Emaar, one of the leading developers worldwide, has reached further milestones in success. After the achievement in Dubai, we are leading today on a new journey in Egypt, at Cairo Gate, a new landmark that translates the brand’s lifestyle vision in an immersive sense of luxury and elegance.”

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ELIE SAAB collaborates with RAK Ceramics to launch an exquisite bathroom and surface collection

ELIE SAAB collaborates with RAK Ceramics to launch an exquisite bathroom and surface collection

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ELIE SAAB collaborates with RAK Ceramics to launch an exquisite bathroom and surface collection

ELIE SAAB continues expanding into a lifestyle brand that delivers a unique experience of the brand’s universe. The ceramic creations will further enhance a luxury living expression, exclusively presented by RAK Ceramics: where luxury design meets ceramic expertise. This debut range between ELIE SAAB and RAK Ceramics will be revealed at Downtown Design in Dubai.

Both companies founded in the 80s with a history firmly rooted in the region, ELIE SAAB and RAK Ceramics, are leading companies in their respective fields and share a vision of exquisite design, impeccable craftsmanship and uncompromising excellence in luxury living. Beautiful finishes, elegant marble textures, classic and contemporary colour combinations are produced using only the finest raw materials and the latest technology. The ELIE SAAB Bathroom and Surface Collections inspire interior designers and architects to create unique, luxurious, and distinctive living environments, and this first foray into the world of ceramics will be yet another beautiful brand addition to the world of ELIE SAAB.

Five elegant collections are brought to life, encompassing: Glamour, Liquid Metal, Royal, Soft Lux and Travertinum. With its stunning and sophisticated onyx, palissandro and dark marble finishes, the Glamour collection makes a fashion statement touching every corner, where Liquid Metal is more spontaneous in striking gold with concrete finishes, adding a unique and contemporary touch to interiors. With uncompromising attention to detail, the Royal collection adds a commanding elegance to any contemporary living space. Soft Lux adds a genuinely luxurious decadence to the range with its golden and gleaming qualities and elegant marble textures. Finally, the organic textures and timeless golden accents of Travertinum add a natural charm and enduring elegance to any prestigious living space.

Elie Saab Jr, CEO of ELIE SAAB Group: “Collaborating with RAK Ceramics broadens the scope of our product offerings and extends the brand’s DNA by introducing another way of luxury living and translating the heritage of ELIE SAAB’s signature with our distinctive style combining contemporary and timeless. We are working towards offering our clients and brand’s enthusiastic a 360-degree experience of ELIE SAAB lifestyle”

Abdallah Massaad, Group CEO, RAK Ceramics, commented “We are proud to have collaborated with Elie Saab and his team to create a truly remarkable tiles and bathroom collection which raise the bar in terms of ceramic design and manufacturing.” He continued, “RAK Ceramics and ELIE SAAB share a vision of exquisite design, impeccable craftsmanship, and uncompromising ceramics excellence, and we look forward to creating more products in the future.”

The ELIE SAAB Bathroom and Surface Collections are available exclusively through RAK Ceramics.

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ELIE SAAB Maison opens at OBEGI Home in Dubai

ELIE SAAB Maison opens at OBEGI Home in Dubai

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ELIE SAAB Maison opens at OBEGI Home in Dubai

ELIE SAAB and Corporate Brand Maison are proud to announce the opening in Dubai, a space dedicated to the ELIE SAAB Maison collection located in Obegi Home showroom on Jumeirah Beach Road.

“After the successful launch of the ELIE SAAB Maison showroom in the fashion district of Milan and the space in Harrods London, our partnership with Obegi Home and the inauguration of the space in Dubai is an important milestone in the wonderful journey and international expansion of ELIE SAAB Maison. We arrive in Dubai, in a strategic location and with the ideal partner that will allow us to be even closer to our customers, not only for interior design projects, but also for hospitality concepts,” says Massimiliano Ferrari, founder and president of Corporate Brand Maison.

The Obegi Home showroom, which is spread over an area of over 1600sqm is located on Jumeirah Beach Road, just steps away from the iconic Burj Al Arab. The unique style of this two storey building stands out for its balanced combination of natural stone with steel and glass. It represents the perfect space for the ELIE SAAB Maison collection, the only fashion brand that will be hosted inside. Located on the ground floor, the ELIE SAAB Maison space occupies a large area and will showcase the various atmospheres of the collection, complemented by accessories: two spacious living areas, a sleeping area, a large lounge and a dining area, complemented by the carpets, lighting and textiles of the collection.

The space is intended to be more than an exhibition display, but a place of exchange, a meeting point for customers, designers and professionals. A space that will come to life through a series of activities that will go far beyond the simple viewing of the collection. “Always aiming to bring our clients and design partners, the newest and finest interiors, Obegi Home is proud to be partnering with a prestigious name in order to introduce Elie Saab’s vision of luxury living, translated for the first time, into a fine and elegant furniture collection,” shares Karine Obegi, CEO Obegi Home.

 

 

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ELIE SAAB Maison rug collection is dedicated to nature

ELIE SAAB Maison rug collection is dedicated to nature

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ELIE SAAB Maison rug collection is dedicated to nature

Following the worldwide launch of the ELIE SAAB Maison Rug Collection last September during Milan Design Week, ELIE SAAB Maison and Sahrai, official licensee, present the Marlène capsule collection. Six exclusive versions of the luxury rug, whose design is inspired by the colors of nature, transferred into precious materials, refined elegance and exquisite craftsmanship.

In line with the other rugs created for the ELIE SAAB Maison Rug Collection, the Marlène capsule represents the highest expression of Sahrai’s artistic quality, acquired in over two hundred years of history; a refined mix in which Persian artisan tradition, a sophisticated contemporary taste, and a pinch of glamour are blended in a harmonious way.

Each rug from the Marlène Capsule Collection is a unique work of art, capable of transmitting that sense of luxury which for Sahrai is not just a well-designed creative and production process, but is completed with the impeccable interaction of the rugs with its environment, touching all senses. The Rugs are created with the finest silks, whose filaments alternate in a play of depth and relief, made with the most refined knotting techniques, aiming for excellence in every aspect, in line with every single creation of ELIE SAAB Maison.

 

 

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ELIE SAAB Maison opens at Harrods, London

ELIE SAAB Maison opens at Harrods, London

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ELIE SAAB Maison opens at Harrods, London

ELIE SAAB and Corporate Brand Maison are proud to announce the opening of a space in dedicated to ELIE SAAB Maison, an absolute reference point for the most exclusive shopping. Located in the Interiors Department on the third floor, space will be inaugurated just in time for the holiday season. “Harrods has always been a historical and strategic partner for ELIE SAAB.

The outstanding customer experience that Harrods offers goes in line with our brand identity and personality. Showcasing ELIE SAAB Maison collection in a space dedicated to Home and furniture will invite our brand’s enthusiast to immerse into a new experience touching every aspect of living.” Thus, Elie Saab Jr., CEO ELIE SAAB Group “London couldn’t be missed from the journey we embarked on with ELIE SAAB Maison, a journey that started in Milan last September. An influential source of trends in the worlds of fashion, music and art, London is a cosmopolitan city in which different cultures and styles mix in perfect harmony. A unique place, capable of hosting an international community, that in this extraordinary city chooses to live, work and visit. The Brand ELIE SAAB is much loved here, and the windows of Harrods, which have always been aimed at the world, looked at and admired, represent the ideal stage for the presentation of the ELIE SAAB Maison collection on the territory.” Thus Massimiliano Ferrari, President of Corporate Brand Maison.

The ELIE SAAB Maison collection will be displayed in the Interiors Department on the third floor, and covers an area of 120 m2. The stylistic elements that characterize the space have been carefully designed and studied by the Creative Director of Corporate Brand Maison, Carlo Colombo, together with his team, directly inspired by the Milan showroom. Every detail of the space is designed in a way to be revamped each season.

The ELIE SAAB Maison area will showcase the different environments of the collection: a large living area, a dining room and a bedroom, conceived as a luxurious suite. The suite will display the Voyage Royale bed accompanied by the Essence bedside tables as well as the Valet de Nuit, a system that integrates a series of mirrors and structures for storing objects becoming a true personal assistant. Alongside this, the Monolith sofa, which has been purposely chosen to propose a different vision of the bedroom, a space to interpret the home in an unconventional way. Harrods will have the exclusivity in previewing the first element of a Home Office Collection that will be unveiled next year. The space also houses a large selection of accessories, adding a touch of personality to any room in the house, including decorative cushions and plaids along with lighting and rugs.

 

 

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Ellie Saab launches its debut furniture collection

Ellie Saab launches its debut furniture collection

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Ellie Saab launches its debut furniture collection

One of the world’s leading names in Haute Couture Elie Saab has launched its first furniture and accessories with its licensing partner Corporate Brand Maison

Today, ELIE SAAB has evolved into a lifestyle brand, through the development of diversified product categories that deliver a unique experience of the brand’s universe. Creating timeless signature furniture collections and interior design projects that embody ELIE SAAB DNA and touch every aspect of “living” is an organic growth for the brand’s identity.

Elie Saab said: “Broadening the scope of our product offering has been our strategy for the past few years. We are working towards an architectural and lifestyle expression that translates my style of living through the development of Real Estate projects and the creation of Furniture and Home collection to complement this vision. The first collection reflects the heritage of ELIE SAAB’s signature. It has a distinctive style combining contemporary and timeless. We will be developing down the line exclusive and limited edition pieces to cater to art connoisseurs and collectors.”

The first collection ELIE SAAB MAISON is entirely manufactured in Italy, produced and distributed by Corporate Brand Maison, Private Equity Swiss Company specialised in brand extension projects in the furnishing and hospitality sector dedicated to prestigious international fashion and automotive brands, under the guidance of Massimiliano Ferrari. Corporate Brand Maison stands for research and innovation, respect for the past and tradition, planning and an international approach of its initiatives.

Massimiliano Ferrari, CEO of Corporate Brand Maison: “In this time of uncertainty, it is with great enthusiasm that we begin this new journey alongside ELIE SAAB, intensified by the strong desire to continue dreaming and making people dream, it will take us to the heart of the Milan Fashion District where the first ELIE SAAB MAISON collection will be revealed. A collection that perfectly blends together all essential elements of the project: the uniqueness of the ELIE SAAB Brand signature, the research in design, and the artisan excellence of Made in Italy. ELIE SAAB MAISON is an extremely innovative interior design project, immediately thought of in “360 degrees”: the unique furniture pieces are only the starting point of something much bigger, something that goes from hospitality to hotels and residences. An example is the Grand Blue Tower Interiors by ELIE SAAB in Emaar Beachfront, Dubai: here, apartments and common areas are in fact furnished with the objects of the collection.”

The ELIE SAAB MAISON collection will offer an “Exclusive” version, custom-made with unlimited combinations of materials and finishes dedicated to the Brand’s first mono brand showrooms which will be inaugurated in Beirut, Dubai, and Milan, as well as other fashion capitals, including Paris and Moscow. The collection will be available at the Milan showroom from the second half of 2020, and at the network of exclusive boutiques located in the key cities of the ELIE SAAB world.

 

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