Ideal Standard unveils new silk black finish on a range of innovative products
Ideal Standard has unveiled a new silk black finish on a range of its fittings, ceramics and furniture, offering a contemporary alternative to traditional white and chrome bathroom suites.
Silk black embodies sophistication, allowing customers to elevate any room in an instant with a bold, all-black effect, or create visual contrast by adding only a touch of black to their designs.
The on-trend yet classic finish has been launched across a selection of Ideal Standard’s product ranges, including taps and mixers, basins, toilets, shower trays, shower enclosures, furniture and accessories. Silk black makes for a sleek, premium look, while bringing elegance and refinement when combined with natural materials such as wood, marble and stone.
Suitable for injecting new life into renovation projects as well as making a statement on new builds, silk black will create an intimate and powerful atmosphere in any hotel or residential bathroom and has been applied to some of the most popular and innovative models from Ideal Standard’s portfolio.
Basin mixer taps available in the new finish include Ceraline, with its organic, cylindrical shape, and Cerafine O, which is bolder in design and adds a touch of extravagance to any project. Both are fitted with Ideal Standard’s pioneering and durable FirmaFlow® ceramic disc cartridge which enables finer temperature adjustment and helps save water and energy.
The Ceratherm T range of thermostatic shower mixers is also now available in silk black. Fitted with FirmaFlow Therm, the most durable thermostatic cartridge, it provides unrivalled levels of safety and performance, while Idealrain complements the range with a wide choice of hand sprays and rain showers.
Meanwhile, Tesi brings matching vanity units and furniture, as well as ceramics including toilets and bidets. The slender WCs with their characteristic curves feature AquaBlade® flush technology to deliver a more effective and efficient use of water than traditional toilets, as well as improved hygiene.
Also given a silk black makeover are Ideal Standard’s Ultra Flat New shower trays, featuring one of the slimmest designs on the market. Shower enclosures, wet room panels, bathroom accessories and kitchen fittings complete the collection and ensure no compromise must be made to a room’s design.
Frederick Trzcinski, Marketing & Innovation Director at Ideal Standard MENA, said: “We develop our ranges with design excellence in mind and know that finishes have the power to elevate any room in an instant. With silk black, we’re giving designers and homeowners the opportunity to let their true sense of style speak out, whether they’re working on a bespoke new build project, or looking to transform existing rooms in a renovation.”
Silk black will be available across the region from June 2021.
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Ellington Art Foundation launches ‘The Art of The Silk Road’ competition to support local talent
Ellington Art Foundation, an initiative by property developer Ellington Properties, has announced a new nationwide art competition under the theme ‘The Art of The Silk Road’, to support aspiring and emerging artists in the UAE with commissioned pieces.
The initiative has been launched in line with the art foundation’s goal of promoting the UAE’s creative scene and supporting the nation’s goal to be a global centre for art and design.
Aimed at fostering local artists, the competition will offer homegrown talent an opportunity to elevate their visibility in the art sector by showcasing their creative work at one of Ellington’s award-winning residential projects, Wilton Terraces. The contest is open to all UAE residents aged 18 and over.
Robert Booth, managing director, Ellington Properties, said: “The Wilton Terrace Art Competition highlights our commitment to support and empower the UAE’s art community. We offer local upcoming and striving artists an avenue to showcase their creativity and join the league of featured artists by the Ellington Art Foundation at our communities. Our exceptionally designed residential developments deliver the finest in every aspect of life, and Wilton Terraces will serve as an ideal venue to exhibit award-winning art.”
Artists, photographers and designers can submit their concepts for paintings, photographs, sculptures and installations that display the fusion of oriental and occidental cultures using neutral palette and earth tones. Submissions are open until October 31, 2020 and entries will be reviewed by a panel of seasoned industry experts.
Ellington will award promising artists a premium exhibiting space within their stunning residential development, Wilton Terraces, in addition to monetary support from Ellington Art Foundation to craft the masterpieces.
Some of the art installations and pieces produced and commissioned as part of earlier initiatives include Emirati artist, Khalid Shafar’s sculpture – Palm Bouquet in the reception lobby of Belgravia, Hamama, a suspended art installation created by design students of the American University of Sharjah in Belgravia II and ‘V’, a wooden wall sculpture by Nour Daou in Eaton Place.
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