Homegrown brand Royal Furniture opens a new store in Sharjah
Homegrown brand, Royal Furniture has just opened doors to its brand-new store in the UAE in City Center Al Zahia, situated in the heart of Sharjah. The new store is the first-of-its-kind concept store featuring a unique design, aesthetic, and a brand-new collection to cater to the growing demands of today’s consumers.
Operating for over 30 years in the UAE, the brand is committed to breaking boundaries within the premium furniture space and is the only furniture brand in the UAE with a localised production facility, offering complete customisation to customers.
Sprawling over 4,200sqm in space, the new concept store has been crafted with wooden and earthy interiors to give a modern and minimalistic feel. The store has been meticulously designed and segmented to feature different zones, as one would have in their home, including a living room zone, dining zone, lounge area, and bedroom.
“The brands’ UAE expansion is in response to the growing demand we see from our customers for accessible furniture & inventive designs. We are committed to innovation and work very closely with our customers to give them what they desire through our dedicated customisation arm. Additionally, we have experienced an exceptional month-on-month growth in the last year alone and are excited to be opening our first concept store in Sharjah reaching out to more of our customers,” said added Richard Snowball, the general manager at Royal Furniture.
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Visionnaire launches a new flagship store on Jumeirah Beach Road
Visionnaire launches a new store in Dubai at 908 Jumeirah Beach Road. The new flagship store, which occupies a villa in a high-profile residential compound, has a total surface area of almost 800sqm on two-storeys, complemented by a roof garden in one of the most sought-after locations on Jumeirah First beachfront.
“In a meeting of cultures with such an important purpose as redesigning a better future, Dubai Expo 2020 seemed to us the best context to celebrate the opening of our store” says Eleonore Cavalli, co-founder and art director of the brand “Visionnaire Dubai is a special space where you feel welcomed just like in a home. Thanks to the proximity to the sea and the large open space that the building is equipped with, it is possible to enjoy indoor and outdoor settings in perfect harmony and continuity. In dialogue with some brand’s bestsellers, the store showcases the very latest new collection, unveiled simultaneously in all Visionnaire’s flagship stores worldwide Milan, London, Miami, Los Angeles and Hong Kong”.
The villa’s various rooms are arranged around a central hall that serves as the starting point for the pathway that takes visitors through the store. One of the main living areas features the new Babylon Rack sofa, designed by Alessandro La Spada as an evolution of the iconic Babylon model. This product was conceived as a modular mini-architecture, featuring a number of functional elements developed for study, work and leisure.
The 2021 newcomers are perfectly complementary to the brand’s iconic pieces, such as the dining tables Kerwan, designed by Alessandro La Spada and Raidho designed by Steve Leung, featuring exclusive craftsmanship and a range of fine marble tops. The versatile new Caprice capsule collection, designed by m2atelier for interior and outdoor use, is showcased in the store’s outdoor areas that accompany visitors to the entrance of the Embassy. This space features the Ilario sofa and the Siesta sunbed, with its hallmark curves and rounded profiles. The shopping experience continues on the upper storey, that visitors reach by a stunning helical staircase, enhanced by the presence of a Pavone armchair showcased under the curved stairs. The second storey is home to a variety of solutions for the bedroom, including the Emotion bed by La Conca, the Beloved and C Foscari beds designed by Alessandro La Spada.
“With this significant direct investment in Dubai – concludes Leopoldo Cavalli, co-founder and CEO – Visionnaire comes closer to its Middle Eastern clientele, for a simpler and more immediate purchasing experience”. This stunning, high-profile direct property branch, just a stone’s throw from the Four Seasons, Mandarin Oriental and Bulgari hotels, will attend directly to the development of the Middle Eastern, African and Indian markets with its staff of architects, interior designers and sales managers. This opening is also an important milestone for Visionnaire, as the Dubai company was established without the need for a local partner, but as a direct investment in wholly Italian capital. It is one of the very first 100% Italian companies in the United Arab Emirates, undoubtedly the first in the home furniture sector, since only a few weeks ago the Emirate liberalised the establishment of companies in Mainland.
This operation was managed under the brilliant consultancy of John Shehata, a PWC TLS partner. This new challenge, which we decided to accept despite the countless uncertainties facing the global market, is a reaction to the protracted pandemic that has generated changes in consumption and travel habits”. On November 23rd for the official opening of Visionnaire Dubai, a press conference was held in the morning and an exclusive cocktail party in the evening, Under the auspices of the Embassy of Italy in the United Arab Emirates, with the participation of customers, professionals and prestigious partners from the most exclusive sectors: Rolls Royce Dubai for the automotive industry, Vacheron Constantin for high watchmaking, Omniyat one of the most visionary real-estate development and service groups in the Gulf Region, Jetex for global private aviation, Gulf Craft leading shipyards and manufacturers of the Luxury Yachts and ınar for the artisan production of carpets.
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Febal Casa inaugurates UAE’s only Italian mono furnishing store in Dubai by Al Shamsi
The expansion plan of Febal Casa mono-brand store network continues apace with the opening of a new store in Dubai, as part of the brand’s plan for expansion abroad in the Group’s most strategic markets.
Colombini Group rushes to conquer the UAE, hoping to turn this new and dynamic market into one of the most important ones for the Group.
The flagship store in Dubai, occupying roughly 430sqm, is located in Al Marabea Sheikh Zayed Road, in the Al Quoz industrial zone.The layout of the new Febal Casa store in Dubai, in line with the organisation of Italian stores, presents the brand’s idea of a contemporary home and living and is designed to enhance the value of the various collections while offering customers a truly unique buying experience. The store concept involves the insertion of an exclusive space where the customer can benefit from a high-quality consulting service, a genuine Area Experience in which to view complete samples and choose from various customised furniture proposals.
The watchword is the Italian lifestyle. Innovative concepts and high quality are the true protagonists of the showroom, conceived and set up to offer a true experience of the furnishing of a house, with a touch of Italian taste, but adapted to the needs of local consumers.
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