The New Immersive Reality Concept by Lladró
We are living in an era of changes and evolution. Immersive technology has grown immensely in the past few decades and is continuing to progress. Virtual Reality (VR) has even been described as the learning aid of the 21st century, and Lladró is glad to be at the avant-garde merging design and craftsmanship with technology. This new digital approach allows us to discover unique experiences that combine tradition with innovation, and the best-designed digital spaces. DecoHub.io is a new concept in immersive reality. The first platform applying cutting-edge technology to bespoke design and interiors promises to revolutionize the world of design and architecture.
At DecoHub.io, the user can easily find immersive and inspiring experiences, in the format of exhibition galleries, pop-ups, limited editions, or private presentations. In its launch, the most prominent interior designers of the moment join, such as Puntofilipino, Alejandra Pombo, Erico Navazo, Miriam Alía, Alba de la Fuente, or the AI expert and British architect Amir Hossein Noori, the creator of DecoHub’s interior and exterior spaces. They all bring their talent to this exciting and inspiring project with top-tier brands like Lladró, Bang & Olufsen, ECOcero, Glamora, ICÓNICO, SolidNature, OnWall Surfaces, Ormo’s, or Cosentino.
Gema Gutiérrez from Puntofilipino in collaboration with Lladró created Ossatura, an incredibly bold space perched in the digital universe. Ossatura is a fascinating interior, encompassing primary colors and layered muted tones with design pieces. It carefully combines materials like high-gloss lacquered woods with striking counterparts like marble, wallpaper, and micro-cement, in a living room with a modern sensibility honoring the formality of historical architecture.
The space mixes a myriad of bright shades and tints, as well as layered volume in contrast to the minimalist surroundings. «We avoided overwhelming the senses by creating a push-pull tension of polished, reflective, and matte elements, as well as soft and strong elements”. Soft Blown chandeliers by Nichetto Studio for Lladró center the focus of the room, well accompanied by Mokuren by Naoto Fukasawa, Nightbloom by Marcel Wanders and Seasons to add light to the space. A selection of Lladró’s The Guest, unique and full of color, dresses one of the walls. Panthers from the Origami collection and The Lover in glossy porcelain are also present in “an alchemy of styles”, as Gutiérrez described.
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