ldeal Standard’s Together World Tour Touches Down in Dubai

ldeal Standard’s Together World Tour Touches Down in Dubai

ldeal Standard’s Together World Tour Touches Down in Dubai


ldeal Standard’s Together World Tour Touches Down in Dubai

Ideal Standard has visited Dubai for the final instalment of the year in its unique series of events, the Together World Tour. With a strong focus on design innovation, the event on 22 November was inspired by the dynamic ‘city of the future’

 The Together World Tour, Ideal Standard’s cinematic event series, recently stopped in Dubai for the fifth of six events taking place across the globe. An innovative fusion of digital content, the tour aims to inspire the international architecture and design community by showcasing the very best of design culture from each of the six distinctive cities.

Following the success of the tour’s previous events in cities across Europe, the penultimate in the series – titled A Moment of Innovation – looked to the future of architecture and design, using one of the world’s most modern destinations as the backdrop to share Ideal Standard’s very latest product developments.

The tour’s avant-premiere was an exclusive event held on November 21st at the Belgium Pavilion at Expo 2020 Dubai. The event attracted VIP guests from the architecture and interior design industry. In addition to the video presentation, the occasion hosted a panel discussion with guest speakers Architect Roberto Palomba, Chief Design Officer at Ideal Standard, Architect Janus Rostock, CEO of Signal, Architect Joe Tabet, Founder of JT+ Partners, Interior Designer Kristina Zanic, CEO of Kristina Zanic Consultants, Dr. Robert Platt, Vice President Visitor Experience at Expo 2020 Dubai, and Mr. Ahmad Alsalami, Head of Building Systems Development Unit at Dubai Municipality. The discussion was moderated by Marina Mrdjen, Founder and Strategic Director at Intelier, and revolved around the future of design and architecture, from the vantage point of sustainability, following the global mega trends of rapid urbanisation, climate change, and resource scarcity.

 

Chief Executive Officer of Ideal Standard MENA, Ahmad Hafez said: “Dubai Is an embodiment of transformation and progress. The massive feats that the city has achieved and the mammoth challenges that the city has faced in the last three to four decades speak of the city’s resilience and the leadership’s robust vision to make It the global icon that It Is today. From futuristic skyscrapers to traditional Arab architecture, the city bridges the old and the new, effortlessly. We can draw many parallels between the values of Dubai and our brand values. For over a century, we have been working with master designers of their respective eras and we are now re-inventing some of our most iconic designs from the past using the latest manufacturing technologies and materials to create collections that meet the needs of modern life.

“The physical event gave us an opportunity to connect again with our partners and colleagues, and it welcomed intriguing discussions in the presence of Industry stalwarts. It was an evening of knowledge exchange and engagement. We were thrilled to see the turn out and support from our everyone and are very grateful to the Belgium Pavilion for hosting the Together World Tour Dubai Edition.“ Mr. Hafez continued.

The digital tour was split into three parts, opening with a focus on culture and heritage to visit the older, historic districts of the city, with a spotlight on Ideal Standard’s new and award-winning Conca collection, which takes inspiration from the brand’s classic collection of the same name, designed in 1972, and includes ceramics, brassware, furniture and bathtubs. Part of the Atelier Collections, the contemporary products are the result of Ideal Standard’s exclusive partnership with renowned Italian design studio Palomba Serafini Associati and represent the brand’s commitment to shaping the future of modern living through design.

The event also featured interviews with some of the greatest minds in architecture and design, including Roberto Palomba, Janus Rostock, Joe Tabet, Kristina Zanic, Dr. Robert Platt and Ahmed Al Salami, before paying a visit to Expo 2020, the global exhibition taking place in Dubai which showcases innovative solutions for world issues and encourages collaboration to ensure a brighter future. 

Continuing on the theme of innovation, Ideal Standard’s Chief Design Officer, Roberto Palomba, presented Intellimix, Ideal Standard’s most pioneering product. Intellimix is a smart touchless tap that makes superior hygiene effortless with a timed delivery of water and soap from the same device. Its optimized wash cycle reduces the spread of harmful bacteria and viruses, and saves on water consumption.

Speaking of Intellimix, Roberto said: “Events of the past year have reinforced the importance of hygiene across the globe – which is not only impacting human behaviour, but has also permanently changed the requirements for public washroom design. It’s more critical than ever that these shared spaces, and the technology in them, are designed with the end user’s health and protection in mind.

“Intellimix has been introduced to meet these demands by improving hygiene and making it easier than ever before to ensure that all building users are handwashing effectively. Not only that, but it also contributes to achieving sustainability targets, while helping businesses save costs.”

Since its launch in April, the Together World Tour has visited Milan, Berlin, London, Paris and now Dubai – deep diving into the dynamic culture of each city and exploring their impact on the world of bathroom design.  

Frederick Trzcinski, Ideal Standard Gulf, Marketing & Innovation Director MENA, concluded: “The idea behind the Together World Tour was to take our customers on a visual journey through time into the world of design and architecture. The chosen cities reflect the design philosophy of Ideal Standard, timeless and elegant. The tour has been very well received by the industry so far and we hope to continue bringing brilliant content celebrating design, architecture and connections. The tour is not over yet, we have one final stop planned for 2022. We look forward to receiving the same response from our audience for the final stop and all other campaigns we plan for the future. “

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5&appId=https://www.facebook.com/designmiddleeast”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

Let's Start Your Project
0 Comment
Together World Tour by Ideal Standard comes to Dubai

Together World Tour by Ideal Standard comes to Dubai


Together World Tour by Ideal Standard comes to Dubai

After the resounding success of the Together World Tour in Milan, Berlin, London, and Paris; the event series is now coming to Dubai on November 21st at the Belgian Pavilion at Expo2020. The innovative fusion of digital content and physical interactions with world renowned designers exploring Dubai and its design legacy will mark the 5th episode in the series.

With an ambition to inspire and entertain, the Dubai event will create a string of unforgettable moments, and deep dive into the iconic city’s sense of aesthetics, style and finesse. Known as the global melting pot of cultures, Dubai is home to people from over 100 nationalities and this cultural confluence makes it unique in every way possible. The abstract and fluidity of design, without conforming to single conventional standard, has likened the global city to the canvas of an artist.

Roberto Palomba – Chief Design Officer at Ideal Standard will be joined by Architect Janus Rostock, CEO of Signal, Architect Joe Tabet, Founder of JT+ Partners, Interior Designer Kristina Zanic, CEO of Kristina Zanic Consultants, Dr. Robert Platt from Expo Dubai, and Mr. Ahmad Alsalami from Dubai Municipality, in a journey of discovery of the evolution of design in Dubai, its multi-cultural influences and deep dive into the rich Arabesque heritage of the city. journey with our Together

Ahmed Hafez, Chief Executive Officer of Ideal Standard MENA, said, “Hosting the Dubai edition of Together World tour at the Belgian Pavilion at Expo 2020 gives us an international platform to showcase our design and manufacturing prowess. We will be diving deep into the ever evolving, kaleidoscopic view of design that is united in the stunning city of Dubai. The glitz and glamour of the city tied together with deep rooted Islamic culture and art, makes it truly a global icon.”

Elevating the experience, the Dubai event promises to inspire and attract a global audience, physically and virtually, to embody the brand’s legacy of over 100 years.

Frederick Trzcinski, Ideal Standard Gulf, Marketing & Innovation Director MENA, said: “Dubai is an upbeat, always on city. The hustle and bustle, the magnanimous architecture, the deserts and beaches and most importantly, the city’s journey in becoming a global hub inspires me and many others. It stands true to our values; personal, functional and contemporary. The Dubai event will be exciting, bringing to life the exceptional style intrinsic to Dubai.”

The Dubai event is the second last event in the series and the Together World Tour will conclude next year with Shanghai being the last stop.

The Dubai tour will be broadcasted on November 22nd at 3 pm UAE time, to register for the virtual tour visit: togetherworldtour.com.

 

 

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5&appId=https://www.facebook.com/designmiddleeast”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

Let's Start Your Project
0 Comment
Ideal Standard’s Together World Tour stops in the iconic city of London and unveils new collection Tipo-Z

Ideal Standard’s Together World Tour stops in the iconic city of London and unveils new collection Tipo-Z


Ideal Standard’s Together World Tour stops in the iconic city of London and unveils new collection Tipo-Z

Ideal Standard’s innovative event series created specifically for the international architecture and design community, stopped in London on September 23, 2021, for the third of six events taking place across the globe. An innovative fusion of digital content, the Together World Tour aims to inspire attendees by diving into the design culture of the six unique cities.

Following the success of the first two events in Milan and Berlin, which saw the brand launch the striking new Linda-X and Extra ranges from its new Atelier Collections, the London event premiered Tipo-Z, the flagship piece from Atelier. The collections are influenced by the brand’s rich design heritage and are the result of the partnership with Italian design studio Palomba Serafini Associati (PS+A) and its co-founder Roberto Palomba, who is also Ideal Standard’s chief design officer.

The latest film in the series showcased London’s unstoppable creativity and its influence on the design community, including the development of Tipo-Z. From celebrated artist Soheila Sokhanvari, to textile and fashion designer Darren Cross, the immersive event introduced some of London’s most celebrated artists, as well as exploring its most inspirational moments from over the years.

The event was the first in the series to be premiered at a physical event, the Design London exhibition, as well as being streamed live from the Together World Tour microsite. At the exhibition, Ideal Standard also hosted several unique and creative sessions based on the key themes explored in the film, including forums with Soheila and Darren. Attendees at Design London were also able to experience the first UK showing of the Atelier Collections at Ideal Standard’s booth.

Commenting on the event, Ahmed Hafez, CEO of Ideal Standard MENA, said: “Creativity and design are fluid concepts and cannot be limited to geographies. London has been a melting pot of cultures since the turn of the century and is home to a dynamic mix of people, making it a city influenced by a multitude of cultures. As the thrid edition of Together World Tour brought us to London, taking inspiration from the city, we dove into the diversity of design and how it has evolved over the years. Exploring the dynamism of our brand and its many applications on the multi-city journey that we have embarked on, taking our century old legacy to the next frontier.”

A Flagship Icon from Atelier: Tipo-Z
Tipo Z is the centrepiece of the Atelier Collections and a modern reimaging of the Gio Ponti’s timeless Zeta basin, created by the Italian architect and designer in 1954. Approaching design as a timeless concept is a key notion at the heart of Atelier and Tipo-Z, which harness the past, present and future for inspiration.

The flagship washbasin of the Atelier Collections draws from the original Zeta basin as well as the design and cultural diversity of cities like London to create a unique, statuesque basin with distinct character. Using cutting-edge technology, Tipo-Z has been cast as a single piece, with no gap between basin and pedestal, creating a complete, singular form which would not have been technically feasible in 1954. Owing to these technological advancements, Ideal Standard has used new materials and methods to create a durable, lightweight, ultra-thin basin.

Roberto Palomba, co-founder of PS+A and chief design officer at Ideal Standard, said: “Tipo-Z is a natural evolution of Gio Ponti’s original Zeta basin, drawing inspiration from modern life, the diversity and viewpoint of varying cultures, and Ideal Standard’s rich design heritage to create a unique piece for the present-day bathroom.

“Tipo-Z has been sculpted into an architectural, monolithic silhouette, expressing elegance and allowing it to become the shining star of the bathroom. We believe in designing pieces that push the boundaries of what’s come before and challenge what we know about bathroom design. By capturing the elegant, iconic elements that Zeta expressed, we have reinvented its shape and used new technologies and materials to create a striking, lightweight single cast basin.”

The next event on the Together World Tour will take place in Paris, with the final two events in Dubai and Shanghai. To register for these events, view previous ones and access exclusive additional content, visit www.togetherworldtour.com.

 

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5&appId=https://www.facebook.com/designmiddleeast”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

Let's Start Your Project
0 Comment
Join Ideal Standard’s Together World Tour as it reaches London on September 23, 2021

Join Ideal Standard's Together World Tour as it reaches London on September 23, 2021


Join Ideal Standard’s Together World Tour as it reaches London on September 23, 2021

Ideal Standard will host the third stop of its Together World Tour, for the architecture and design community, in London, on September 23, 2021, at 2.00 pm UAE time.

The event is one of a unique sequence of events, across six iconic cities: Milan, Berlin, London, Paris, Dubai and Shanghai, blending an innovative digital format with the attractions of a physical event location.

The London event, featuring artist Soheila Sokhanvari, textile and fashion designer Darren Cross, and architect Roberto Palomba, among other celebrated personalities, will focus on London’s creativity, what it is that makes the city iconic in the design community and the launch of Ideal Standard Tipo Z.

As well as the London film streaming on the Together World Tour microsite, it will also be premiered live, in-person, at the Design London exhibition.

REGISTER NOW

 

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5&appId=https://www.facebook.com/designmiddleeast”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

Let's Start Your Project
0 Comment
Ideal Standard’s Together World Tour explores Berlin

Ideal Standard’s Together World Tour explores Berlin


Ideal Standard’s Together World Tour explores Berlin

Ideal Standard’s Together World Tour touched down in Berlin, the second of a unique series of digital events merging design, art and architecture. The event in Berlin on June 16, 2021, uncovered the innate links between architecture, design and modern living, while introducing Extra, Ideal Standard’s new range of basins from its Atelier Collections.

Each of the six inspiring and diverse destinations on the Together World Tour is being showcased in an encapsulating theatrical format that combines cultural and lifestyle trends with architecture and design, while providing the setting for the launch of a new product collection from Ideal Standard.

Ideal Standard’s co-chief executive officer Jan Peter Tewes said: “Following the success of our first stop in Milan, we were extremely excited to bring the Together World Tour to Berlin, and were fortunate to be joined by leading figures in the world of architecture to create a unique and special event worthy of the city’s rich design heritage. Through a cinematic digital experience, we were able to shine a spotlight on this magnificent city’s multifaceted identity, while demonstrating our own legacy in bathroom design and commitment to shaping the future of modern living.

“Germany, and at one point Berlin, was also home to the world-famous Bauhaus School, originally founded by Walter Gropius in Weimar over 100 years ago. The Bauhaus held similar beliefs to us: that design should be timeless and useable by many people. The Bauhaus has heavily impacted the modern world and continues to do so, with the combination of design and functionality at its core. Our new Extra range is closely aligned with these values, which have lost none of their importance to this day.”

The event in Berlin saw Jan Peter joined by renowned architect and journalist Joern Kengelbach as they visited some of the city’s most exciting architectural locations, from historic sites like the Humboldt Forum and Brandenburg Gate, to modern masterpieces such as Futurium and Cube Berlin.

Several special appearances were also featured as part of the event, including famous British architect David Chipperfield, leaders in design and urban planning Studio Graft, general director and chief executive officer of the Stiftung Humboldt Forum Prof. Dr. Hartmut Dorgerloh, and Ideal Standard’s chief design officer Roberto Palomba.

Roberto provided an exclusive look at Ideal Standard’s new Extra range, which has been designed in partnership between his renowned Italian design studio Palomba Serafini Associati and the manufacturer, and is the latest addition to their award-winning Atelier Collections. Extra is influenced by the Bauhaus, championing the values that an object can be developed to be beautiful, accessible and functional.

Roberto Palomba, co-founder of PS+A and chief design officer at Ideal Standard, said: “The Extra collection embodies the perfection of minimalist modernity down to the nearest millimetre. Demonstrating the sophisticated exchange between space, form and functionality in the bathroom, Extra is rooted in the careful control of shapes and sizes, and its pure square design ensures that nothing goes to waste, with the perfect product delivered, free of untidy excess.”

Extra has been carefully crafted from ceramics to create a light yet strong washbasin. Available in both glossy and silk white finishings, it offers multiple configurations, ranging from 45cm guest basin to a 120cm double basin option and also available in silk white finish.

Four new vanity basins have also joined the Extra collection, complemented by dedicated furniture units from the Conca collection, which come in a range of Atelier finishes including Matt White, Matt Anthracite and Matt Sunset, as well as Light Oak, Smoked Oak and Dark Walnut.

The next event on the Together World Tour will take place in London on September 23,  2021, followed by Paris, Dubai and Shanghai. To register for future events, catch up on previous ones and access exclusive additional content, visit www.togetherworldtour.com.

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5&appId=https://www.facebook.com/designmiddleeast”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

Let's Start Your Project
0 Comment
Ideal Standard has announces Together World Tour and a series of hybrid events

Ideal Standard has announces Together World Tour and a series of hybrid events


Ideal Standard has announces Together World Tour and a series of hybrid events

Ideal Standard has announced a unique series of hybrid events, the Together World Tour, blending an innovative digital format with the attractions of a physical event location.

What do Milan, Berlin, London, Paris, Dubai, and Shanghai have in common? Those cities are iconic capitals of the world and also the bases for Ideal Standard’s innovative hybrid event designed for the international Architecture & Design community. The Together World Tour will address this global audience through an innovative fusion of digital content and physical interactions across these key locations.

The event will unveil exclusive world-premiere product launches, dwell deeply into the design culture of each of these world capitals and offer a series of “unforgettable moments”. It aims at combining the best of the two worlds, digital and personal. Its ambition is to inspire and entertain.

Hearst Global Design have been chosen as strategic partner for the launch, with the exclusive involvement of Elle Decoration – the largest and most influential design title in the world; present in 28 countries, with 25 editions. The media partnership distinguishes itself through an integrated approach across all media channels and presents significant promotional opportunities thanks to its global reach. By supporting the campaign with a schedule of content across both print and web editions, social media networks and magazines, Hearst’s input will stimulate far-reaching awareness and engagement.

“The Together World Tour begins in Milan, the capital of design and home of the Global Design Centre of Ideal Standard. This city for so long has been the source of our inspiration. The event will be an energetic story bringing to life the fashion and lifestyle inherent to Milan” says Ideal Standard’s Chief Design Officer, Roberto Palomba.

Promising to inspire and delight, the tour will give a global audience of architects and designers, the trade and business community and design lovers of all kinds a front row seat to the launch of stunning new collections.

Ahmed Hafez, Chief Executive Officer of Ideal Standard MENA, explains why he believes this approach is the future for the brand and for the industry: “The pandemic has changed the rules for traditional physical events. Rather than simply offer an online showroom, we have invented a new way to connect with our customer base all around the world, digital and personal, a dynamic experience enabling us to explore the values of our brand and resulting in what we believe will be a journey of unforgettable moments of inspiration and delight.”

The first event of the Together World Tour will be held on April 21st, 2021. It begins in Milan and will then continue throughout 2021 and into 2022 visiting 6 global capitals including Dubai. The event day will be packed with a mixture of live and streamed content, simultaneously translated into several languages. The interactive experience encourages participants to engage with the live event, click to discover new collections, or zoom in on a location to unlock exclusive content.

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5&appId=https://www.facebook.com/designmiddleeast”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

Let's Start Your Project
0 Comment