DZ Design reveals a new brand identity with a redesigned logo and website
Dubai-based interior design studio, DZ Design, has unveiled a new visual identity, a new website, and a free eBook for residential interiors. Originally established in 2014, by husband-wife duo, Dina Murali and Zain Belgami, DZ Design started as a small architectural and interior design studio with just the two of them working across their dining table.
Drawing on more than 30 years of combined experience in the fields of global hospitality design firms and retail groups, Murali and Belgami have built a great reputation among their growing list of clients and a portfolio of exciting mid-size hotels, luxury residential commissions, and commercial projects.
DZ Design was among the first tenants in the heart of Dubai’s new creative zone – Dubai Design District (d3), followed by the opening of a fully-fledged office in India.
With the slogan “Great value for designs you’ll value” spearheading their rebrand launch campaign, Murali, design director at DZ Design, says that no one teaches designers how to run or market their design or architecture business.
“And as with many studios, we were too busy with our projects and didn’t give enough attention or time to our personal branding. We also knew that we needed to hire someone externally who would see us, and our studio, more objectively than ourselves. The result was a wonderful journey of discovering our strengths and weaknesses,” she explained.
The team chose a font that nods to traditional and timeless design, rather than being too trendy or quirky. A thin diagonal line that cuts through the logo symbolises the diversity of their projects, with a new tagline “Great value for designs you’ll value” becoming an integral part of the logo.
According to Belgami, managing director at DZ Design, comments: “The new brand aligns with the core values of our studio, both collectively and individually. It also allows us to apply it as a new sign of quality, and a sign of a DZ Design Services and design work that our team and our clients can be proud of.”
Focussing on mid-size hospitality and luxury residential markets, DZ Design’s latest projects include work for the Radisson, Citymax, Pullman, Movenpick, Hilton Hotels, and Emirates Park Zoo and Resort, amongst others.
With the new website launch, Murali has also just published her first eBook “The ultimate guide on how to create and style your own hotel-inspired home” which can be downloaded from their website.
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Origins Collective, is a UAE homegrown cushion and ottoman décor concept. The home accents collective co-founded by Ruchika Sangal and includes an array of vibrant cushion and ottoman cover collections. The site which originally served as a look book has been revamped into an e-store offering the entire collection ranges with new features such as gift card purchases, discounts for members and newsletters.
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