POLI.design, Politecnico di Milano’s post-graduate school, will host a free webinar on olfactive design for the UAE’s design community on Monday, March 22, 2021, from 6 – 7 pm (UAE time).

The olfactive design, one of the least explored fields of design of all time, focusses on indoor air quality for residential, retail and office environments, exploring antibacterial efficiency and how the choice of materials may absorb or diffuse odour, related to emotional marketing.

Architecture and interior design professionals working across both commercial and residential sectors, as well as student design graduates interested in fundamentals of olfactive design, can register for the webinar here: https://share.hsforms.com/1ueKCRTutQK26JN8SXzjbqg4rs5n

Politecnico di Milano’s professor Anna Barbara will be leading the presentation, together with a scientific director Roger Schmid, and will discuss the relationship between scents, spaces, and spatial design.

Commenting on the “design of the invisible” concepts related to the sense of smell, Anna explained that scents are no longer the monopoly of the beauty industry and perfumery.

“Scent, and all its ramifications, also belong to architects, designers, anthropologists, sociologists, psychologists and professionals that are constantly immersed in the daily invasion of smells that surround us,” said Politecnico di Milano’s professor, adding:“In the post-Covid world, olfactive designers, as a professional profile, are now becoming in demand by the world of hospitality, retail, interior design, branding, manufacturing, as well as in the experience sector, from museums to entertainment.”

Marina Mrdjen, the founder of Dubai-based design marketing agency Intelier, will be moderating the session and the Q+A session at the end.

This webinar is part of POLI.design’s Webinar World Tour, a series of digital events, which allow design professionals worldwide to expand their knowledge in a specific design field while directly engaging with the professors of Politecnico di Milano. During the webinar, attendees will also learn about the first international online course on Olfactive design, scheduled from May 25, 2021, to December 17 , 2021.