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The Out-Of-Home will be back more dynamic than ever before at HostMilano 2021

The Out-Of-Home will be back more dynamic than ever before at HostMilano 2021

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The Out-Of-Home will be back more dynamic than ever before at HostMilano 2021

All the Furnishing and Tableware solutions designed to welcome the customers who will be travelling and being out-of-home again will be on stage at fieramilano Rho from October 22-26, 2021.

What will the restaurant, the hotel, the bar of the future look like? How will they fare in the post-Covid challenges? What solutions have been put in place by Made in Italy companies and major international players? We will find out all this at HostMilano from 22 to 26 October 2021. The visit will be a physical, multi-sensory experience that starts with the aromas given off by coffee machines and pizza ovens. In the macro-area dedicated to Furniture and Tableware of the International Hospitality Exhibition, we will see how spaces are to be rethought in the name of comfort, safety and sustainability.

We will touch new materials with out hands: natural fibres, plastics recycled and recyclable with a view to a circular economy, antibacterial and ecological carpets and materials. We will listen to the live voice of the protagonists of the most innovative marketing approaches. We will experience how light, air quality and green spaces make guests feel relaxed and safe, welcomed, as if at home but finally out of home. This is, after all, the challenge of post-Covid hospitality. Digitalisation will play a paramount role with solutions ranging from touchless operation in hotel rooms, kitchens and bars in an IoT perspective to the smart management of orders, flows and big data.

The Out-Of-Home will be back more dynamic than ever before, but many aspects will have to be redesigned, such as the functionality of spaces, the offer, menus, and customer services. There will no longer be watertight compartments; we need to think 360 degrees. For this reason, finding all the best of HoReCa, from furniture to tableware, from catering to confectionery and ice-cream, from coffee to mixology, in the same exhibition will be a unique opportunity. And HostMilano will be even richer this year because it will take place simultaneously with TUTTOFOOD at fieramilano Rho, the benchmark exhibition for the agri-food ecosystem. Professional operators will find the best of the world’s hospitality and hotel industry, with the latest equipment, tools and semi-finished products.

The big events will be accompanied by hundreds of sub-events like show-cooking, competitions and meetings where experts and top players will share case histories and know-how. Once again, the Smart Label – Host Innovation Award, the prize organised by Host – Fiera Milano and POLI.design sponsored by ADI, will recognize the products and services that can anticipate future trends with a visionary approach.

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State-of-the-art Dynamic Aviation Training Center by Binchy and Binchy

State-of-the-art Dynamic Advanced Training Center by Binchy and Binchy

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State-of-the-art Dynamic Advanced Training Center by Binchy and Binchy

Dynamic Advanced Training unveiled its state-of-the-art aviation training center in Dubai South, UAE. After having received certification from the General Civil Aviation Authority (GCAA), Dynamic is affirmed as the only independent and certified Cabin Crew Training Organization (CCTO) in the UAE.

Binchy and Binchy was tasked to design the interior of the facility that is reflective of Dynamic’s objectives and creates an equally state-of-the-art interior that empowers the training facility and conveys its message. The interior design is inspired by business class aesthetics that feature in both exterior and interior jet finishes.

Dynamic’s co-founder, Mark Kammer, insisted on having the 3.4m deep water survival pool and equipping it with fog, wind, driving rain, and meter-high waves. The full flight cabin simulators incorporate the latest technology in full motion with synchronised, high-definition cabin and cockpit audiovisuals to create an authentic experience by exposing trainees to real-world scenarios.

The center provides comprehensive next-generation training for aircrew, and other aviation personnel. The aviation training facility features several interactive classrooms, training rooms, and emergency/medical workshop areas. The main hall contains four Full Flight Cabin Simulators covering both narrow and wide body commercial jets as well as business jets, including real-firefighting facility, water survival, and exit door training.

“‘Reality is key in designing training centers.” says Jennie Binchy, co-founder and design director at Binchy and Binchy, “Training in hyper-real environments is necessary for the personal management of physical responses to stress. If the environment is known to be fake, regardless of the techniques and training learned, fear can overcome responsibility in a real-life situation.”

 

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State-of-the-art Dynamic Aviation Training Center by Binchy and Binchy

State-of-the-art Dynamic Aviation Training Center by Binchy and Binchy

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State-of-the-art Dynamic Aviation Training Center by Binchy and Binchy

Dynamic Advanced Training unveiled its state-of-the-art aviation training center in Dubai South, UAE. After having received certification from the General Civil Aviation Authority (GCAA), Dynamic is affirmed as the only independent and certified Cabin Crew Training Organization (CCTO) in the UAE.

Binchy and Binchy was tasked to design the interior of the facility that is reflective of Dynamic’s objectives and creates an equally state-of-the-art interior that empowers the training facility and conveys its message. The interior design is inspired by business class aesthetics that feature in both exterior and interior jet finishes.

Dynamic’s co-founder, Mark Kammer, insisted on having the 3.4m deep water survival pool and equipping it with fog, wind, driving rain, and meter-high waves. The full flight cabin simulators incorporate the latest technology in full motion with synchronised, high-definition cabin and cockpit audiovisuals to create an authentic experience by exposing trainees to real-world scenarios.

The center provides comprehensive next-generation training for aircrew, and other aviation personnel. The aviation training facility features several interactive classrooms, training rooms, and emergency/medical workshop areas. The main hall contains four Full Flight Cabin Simulators covering both narrow and wide body commercial jets as well as business jets, including real-firefighting facility, water survival, and exit door training.

“‘Reality is key in designing training centers.” says Jennie Binchy, co-founder and design director at Binchy and Binchy, “Training in hyper-real environments is necessary for the personal management of physical responses to stress. If the environment is known to be fake, regardless of the techniques and training learned, fear can overcome responsibility in a real-life situation.”

 

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V-Plaza in Lithuania by 3deluxe is a perfect venue for a young and dynamic society

V-Plaza in Lithuania by 3deluxe is a perfect venue for a young and dynamic society

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V-Plaza in Lithuania by 3deluxe is a perfect venue for a young and dynamic society

In the midst of a newly designed building ensemble boasting bright facades and ultramodern workspaces, the German architecture practice—3deluxe has created a visionary plaza for the client, SBA Group that is a celebration of contemporary mobility. Cyclists and scooters cruise along organically curved levels, between them oases of tranquility, water features, cafes, and restaurants.

This hybrid skatepark, playground, and the urbane living room have now opened – the perfect venue for a young, dynamic society. Cool Lithuania!

V-Plaza’s extraordinary design sets off the extensive façades to bright and cheerful effect, creates modern workspaces, and uses organically shaped green spaces, curved pathways, seating levels, and the latest technology to transform the space into inspiring terrain with an urban ambiance.

The real challenge was to preserve cultural heritage while creating space for social transformation. And the solution was innovative architecture that caters to the needs of today’s society: bright, friendly, open, and connecting.

Back in 2016, 3deluxe was commissioned with the complete transformation of the central square, together with the buildings that adjoin it on its eastern side – three new builds and two renovations, along with an underground garage that extends beneath the entire square.

Here, 3deluxe is creating an exciting ensemble featuring various architectural interpretations of the different eras that define the city.

Hence, for example, the new corner building is an homage to Lithuania’s Art Deco heritage. With its rounded and organically shaped glass fronts and the elongated façade, the corner building is quite captivating thanks to its elegant simplicity and flowing forms. Here, the coming together of old and new building cultures is celebrated rather than concealed. Extensive glazing and unfussy design meet detailed window frontage featuring applied decoration inspired by the façades of the neighbouring historical buildings.

The central new-build block reflects the city’s Bauhaus tradition and forges a clear link to the now modernised dual ensemble that so epitomises the International Style of the early 1960s. The redesign of the façade picks up on the aesthetic simplicity to be found in this Baltic testimony to mid-century Modern, with a pronounced Cubist design vocabulary and clear lines.

An elongated roof pavilion covers both the newly built and the renovated structures and thus melds different styles to create a new whole.

The roof pavilion incorporates a roof terrace that stretches the entire length of the complex – a green oasis offering a magnificent view of the whole city.

The stylistic connection between all five buildings is their uniform, white-rendered façade, which enables all the buildings to merge into one radiant unit.

The redesign of the interiors likewise emphasises the idea of connection, since all the buildings are linked internally. Extensive lobbies, atriums, and open workspaces permit straightforward communication as well as concentrated and creative work. Meanwhile, shops, cafés, and restaurants inject further life into this modern, agile world of work and the lively, urban leisure society.

A historical square is transformed: 3deluxe initially developed two design levels that structure the entire surface as a grid made up of visible lines on the ground. One is linear and forms the historical context, in which the existing axes of vision and movement are taken into account. The other level is designed to be organic and fluid, reflecting the natural flows of movement of passers-by. This structuring gives rise not only to pathways but also to natural islands, which are enlivened in different ways: a green lawn for sunbathing, a skate park, a programmed fountain complex, or a modern event venue.

Another addition, lying opposite the new corner building, is a modern amphitheater, and the frontage facing it can be outfitted with a giant LED screen for public viewings when required.

The earthworks began in 2017, and the project was completed in June 2020.

Photo credit: Norbert Tukaj

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