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Ideal Standard introduces ADAPTO Furniture

Ideal Standard introduces ADAPTO Furniture

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Ideal Standard introduces ADAPTO Furniture

Ideal Standard introduces a new performance-led range of ADAPTO Furniture to the market – adaptable and stylish for improved sustainability and advanced performance.

ADAPTO offers a complete modular furniture system designed for bathrooms in residential buildings as well as for luxury hotel projects. The collection includes basin units, basin structures, additional modules, worktops, and accessories. All components are designed to fit an infinite number of configurations and to complement various bathroom decors in an elegant and functional way for any project that requires a practical and high-quality solution.

ADAPTO is suitable for both classic and more creative and original configurations. The range was designed with a view to keep each item in the right and most convenient place regardless of the space. The modular furniture, the choice of various sizes and coatings, and the wide range of accessories, allow the perfect arrangement of the available space without compromising its flawless style. Not only is the collection made of high-quality FSC-certified materials, but it also has a markedly modern appearance that is well suited for a wide range of living spaces.

Frederick Trzcinski, Marketing and Innovation Director, MENA, Ideal Standard Gulf, said: “Our approach to all our products is led by design and demands of the modern life. We endeavour to push ourselves to achieve new levels of efficiency, offering elegant and inspirational design. The ADAPTO Collection was designed to provide ultimate freedom to match the individual elements to meet personal tastes.”

The versatility of the ADAPTO collection provides endless possibilities for combinations of basin units, basin structures, worktops and accessories. Its design is compatible with other main ideal Standard collections of ceramic products, including vessels, countertops and under-countertop basins as well as traditional wall-mounted washbasins.

All items in the collection are FSC-certified and can be freely combined to create the configuration that best suits your idea or project. The basin units, structures and worktops, available in four finishes, as well as the various connecting brackets and towel rails provide your imagination with endless possibilities.

ADAPTO’s ease of installation considerably reduces the installation time for all new projects as well as for refurbishing of existing bathrooms.

 

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Ideal Standard introduces new designs from its Atelier collection

Ideal Standard introduces new designs from its Atelier collection

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Ideal Standard introduces new designs from its Atelier collection

Ideal Standard introduces a new design-led collection, Atelier, following their exclusive partnership with renowned Italian Design studio Palomba Serafini Associati and appointment of Roberto Palomba as Ideal Standard’s Chief Design Officer.

Ludovica and Roberto Palomba, international design masters with over 25 years of experience in the field of bathroom design innovations unveil a collection that also includes an exclusive range of bathtubs.

Bathing contributes to some rituals for well-being, such as moments of relaxation after a stressful day or a tough workout. A small luxury that many look forward to. Ideal Standard combines materials, colours and style, enhancing the sense of comfort.

Conca is amongst the new proposals. A beautiful, one piece, free-standing solid surface bathtub, with a perfect combination between deep geometry and elegant detail the bath combines minimal design and contemporary functionality. With a smooth texture, it stays warm to touch, allowing the luxury of bathing for longer. The Conca bathtub is available in a white finish and is 180cm x 80cm in size.

Frederick Trzcinski, Marketing and Innovation Director, MENA, Ideal Standard Gulf, said: “Our approach is very simple: quality and intuitive design with an eye to the past, while ensuring the levels of simplicity, purity and elegance that distinguish Ideal Standard and meet the needs of modern society. “

In addition to the Conca bathtub, additional models have been designed with a perfect balance between functionality and elegance, always to be placed as stand-alone pieces, creating a stunning focal point.

Dea is a line with a modern and enveloping character in which the bathtub is proposed as the true protagonist. Its soft forms leaves space for the creation of a harmonious look for the bathroom. Featuring chicly flared sides, rounded corners and slim edges, making the bathroom a pleasant and tidy environment. In acrylic, the Dea bathtub is available in white, matt white, matt white / black finish and in sizes 170cm x 75 cm, 180cm x 80 cm, 190 x 90 cm.

Tonic II is characterised by a soft and expertly finished geometry, evoking a serene and peaceful atmosphere, creating a true moment of relaxation away from the hectic everyday life. In addition to the traditional rectangular models, the Tonic II collection has a free-standing option, which reflects the design elegance of other components of the line and contributes to creating harmony in the entire bathroom. In acrylic, the Tonic II bathtub is available in a white, matt white, matt white / black finish and is 180cm x 80cm in size

Around is a statement of elegance and sophistication. With its defined forms, it enhances the aesthetics of the room, to become a real focal point. In acrylic, the Around bathtub is available in a white, matt white, matt white and black finish and is 180cm x 85 cm in size.

 

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Ideal Standard launches two new ranges of mixer taps in collaboration with Palomba Serafini Associati

Ideal Standard launches two new ranges of mixer taps in collaboration with Palomba Serafini Associati

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Ideal Standard launches two new ranges of mixer taps in collaboration with Palomba Serafini Associati

Ideal Standard integrates their new design-led portfolio, Atelier Collections, with two new ranges of mixer taps: Conca and Joy. Created in collaboration with Italian design studio Palomba Serafini Associati, the inspirational new collections aim to strengthen the brand’s “design philosophy” and shape the bathrooms of the future.

Ludovica and Roberto Palomba, international design masters with over 25 years of experience, maintain a very simple approach for their creations: quality and intuitive design with an eye to the past, while ensuring the levels of practicality, purity and elegance meet the needs of modern society.

The inclusive design of the Atelier Collection reveals an intentional design choice, offering a comprehensive range of solutions, allowing the perfect match between ceramics, furniture and taps, whilst allowing complete customisation of the project.

Designing the bathroom environment is about integrating the total look, making a variety of choices that coexist dynamically and overcome the concept of simply placing functional elements in the space with a fixed arrangement.

The two new lines of mixers, Conca and Joy, are available in chrome and PVD* finishes, options of silver storm (brushed nickel), brushed gold, and magnetic grey (dark grey, gunmetal).

The formal lightness of Conca, obtained through a flat proportioned, square and very slim design, with a slightly curved handle, completes the skyline of the basin, allowing perfect integration.

“The handle that extends out onto the basin, – says Roberto Palomba – is inspired by the buckle of a Gucci belt from the 1980s and makes it an object that does not go unnoticed, thanks to its square-shaped aesthetic and connected curves. A totemic object, protagonist of the bathroom “.

Joy, a cylindrical one piece mixer, stems from the desire to create a smooth and continuous surface, free of discontinuity. The body is entirely obtained from a single fusion, with the aim of creating a very direct visual and tactile interaction with the user.

According to Studio Palomba Serafini Associati: “Joy is a monolithic object by design intention, characterised by a great formal lightness that makes it extremely accessible and flexible, to perfectly adapt to all bathroom styles. Joy expresses the neo-essentiality of design”.

In its stylistic simplicity, this product has a very strong character and was created to be very transversal: it can fit on square or round ceramics and adapts perfectly to different environments.

Joy’s continuous surface makes the mixer easier to clean and hygienic, avoiding the formation of germ and limescale deposits, which are more easily created between discontinuous parts. The basin and bidet mixers in the range include a 5 l/m aerator, which allows to reduce water consumption.

* Physical Vapor Deposition (PVD) is a technology that, within a controlled environment, ay produces thin coatings with excellent resistance to chemicals, wear, impact, and discolouration. This process has the ability to improve the durability and appearance of a product. In particular, it provides exceptional corrosion resistance. Since PVD relies on a vacuum process, it is also environmentally friendly.

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Ideal Standard introduces new colours for Ipalyss and Connect Air ranges

Ideal Standard introduces new colours for Ipalyss and Connect Air ranges

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Ideal Standard introduces new colours for Ipalyss and Connect Air ranges

Ideal Standard introduced a brand new, sophisticated colour palette for Ipalyss vessels and Connect Air mixers, which are a part of their Atelier Collections in collaboration with Italian design studio Palomba Serafini Associati.

The Ipalyss range of vessels is supplied in three configurations: a vessel without overflow, a vessel with overflow, and one with overflow and a deck. The overflow in these vessels has been thoughtfully integrated into the design. The result is a discreet, slotted design that does not compromise the clean lines and minimalism of the piece. In addition to white gloss and white silk, now these vessels are available in 10 different colours including black gloss, black matt, slate grey, concrete, sage, powder, pomegranate, mink, Nude, and Kashmir. These colours add to the contemporary and elegant appeal of the vessels and have the ability to add more character to the bathroom.

Connect Air range of mixers offer a perfect mix of form and function – exquisite design and eco-friendly attributes. The extremely light weight and durable collection, now has introduced four new colours including chrome, silver storm, brushed gold and magnetic grey. The new colour palette can be combined Ideal Standard’s ceramics, to create a bold synergy between shape, material, and colour.

Frederick Trzcinski, marketing and innovation director, MENA, Ideal Standard Gulf, said “Colours have a way of invoking a sense of emotion and reflect the personality of the user. Use of colours are intrinsic to Ideal Standard’s legacy and with the introduction of colours like chrome, powder blue, pomegranate, brushed gold and magnetic grey, we want to give our customers the opportunity to explore and harness their sensibility of colours. We believe these colours combined with our ceramic can build a bridge between the contemporary and the classic.”

Products in the Ipalyss and Connect Air range are especially well suited for demanding environments, such as hotels, offices, restaurants, etc. where an effective combination of aesthetics and durability is of paramount importance. The design maximises available vessel space and supreme water efficiency, resulting in an enhanced user experience.

 

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Ideal Standard wins at BIMobject Awards 2020

Ideal Standard wins at BIMobject Awards 2020

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Ideal Standard wins at BIMobject Awards 2020

Ideal Standard has been recognised at the 2020 BIMobject Awards, receiving the ‘Most Downloaded Brand’ award.

The award recognises the manufacturer’s outstanding digital excellence, after nearly 400.000 Ideal Standard BIM files were downloaded by architects worldwide in 2019.

Award organiser, BIMobjects.com is one of the leading platforms for BIM files – hosting over a thousand brands including the most renowned international names from the world of construction.

BIM (Building Information Modelling) is the technology that underpins the digitalisation of the construction industry and has been a key focus for Ideal Standard in latest years, with the recent win marking the second time that the brand has received this accolade, having also been named ‘Most Downloaded Brand’ in 2017.

Using files called BIM objects, which contain detailed product information such as dimensions and performance data, construction professionals can create a ‘digital twin’ of a real-life asset. This ‘digital twin’ can then be used by interior designers to create digital visualisations of projects and show rooms, allowing designers to ensure the real-life product fits the design, sales or marketing purpose while avoiding design and construction errors and the resulting costs from rework.

Ideal Standard has embraced BIM files as a way of honouring its commitment to making customers’ lives easier, offering improved efficiency, cost saving benefits and enabling customers to be more productive.

In recent years, the brand has invested in and significantly enhanced its Building Information Modelling (BIM) efforts and expertise, positioning Ideal Standard as one of the leaders in the digital construction arena, as well as the Sanitaryware industry overall.

Praised for its accuracy, the brands’ BIM objects provide exact 3D geometrical information and accurate data for its products. Offering around 10 different formats, Ideal Standard BIM objects are also accessible for all sections of the construction sector- from electrical and mechanical engineers to interior designers.

Frederick Trzcinski, marketing & innovation director at Ideal Standard MENA, said: “It’s great that our efforts in digital construction have been recognised. Winning the award for the ‘Most Downloaded Brand’ from the leading BIM platform, is a fantastic achievement. Our BIM files are bringing our products closer to our customers and really highlight the quality and sustainable certifications that our customers so eagerly need.”

“In addition, the analytics data we obtain from BIM, such as which products are most popular, who downloaded our digital assets and where we had most exposure, also gives us valuable input to further fine-tune our offering and really give our customers the tools they need to make their lives easier,” Trzcinski added.

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Ideal Standard introduces new range of single lever taps

Ideal Standard introduces new range of single lever taps

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Ideal Standard introduces new range of single lever taps

Ideal Standard has unveiled a new collection of single-lever taps featuring Firmaflow, the manufacturer’s pioneering ceramic disc cartridge for brassware, first invented in 1969.

The technology behind Ideal Standard’s groundbreaking German-engineered ceramic disc cartridge, invented over 50 years ago, has since become a standard in the bathroom industry. Owing to years of research and development, the cartridge has been refined and perfected by Ideal Standard to produce the best performing version to date, Firmaflow, offering superior durability and water and energy savings.

The new collection includes five ranges, known as The Cera Family, which together offer the perfect solution for a variety of bathroom projects and have been designed with modern living in mind.

Frederick Trzcinski, Ideal Standard Gulf

Frederick Trzcinski, marketing and innovation director – MENA at Ideal Standard Gulf, said “In 1969, while millions of eyes were focused on the moon landing, our German engineers were delivering a revolutionary piece of technology with the invention of the ceramic disc cartridge. Unlike the more well-known events of 1969, this unique development – which led to the invention of the first single-lever tap – was, and remains, completely hidden. To this day, no one has come close to rivalling its hidden brilliance.”

Ceraflex Shower

The FirmaFlow ceramic disc cartridge undergoes 45 separate performance tests to ensure it remains the most durable, reliable, high-performance product on the market, offering comfort and control for almost twice as long as the industry standard. Due to Ideal Standard producing its own ceramic disc cartridges in-house, it is also able to control the entire manufacturing process from start to finish, further ensuring the quality is second to none.

The collection features a variety of designs to suit all projects and tastes and includes two brand new models, the Cerafine D and the Cerafine O. These join the Ceraflex, Ceraline and updated Ceraplan III, bringing the total number of models in The Cera Family to five.

The new Cerafine D offers timeless elegance with a slimline handle, while the new Cerafine O has been specifically crafted to provide a sophisticated look and make a statement. The contemporary Ceraplan III has also been redesigned in a slimmer version in line with the latest design trends, while offering enhanced water and energy savings.

Trzcinski added: “The Cera Family has been crafted to offer the most advanced selection of taps on the market for optimum comfort and experience. For us, it’s all about designing from the inside out to ensure products stand the test of time and remain at the forefront of bathroom technology and design. Here’s to the next 50 years of innovation.”

 

 

 

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