Majid Al Futtaim opens its first hybrid cinema and family entertainment centre in the UAE
Majid Al Futtaim has opened its first hybrid cinema and family entertainment centre (FEC) in the UAE at Wafi City. The state-of-the-art entertainment hub spans two floors and comprises VOX Cinemas, the Middle East’s most innovative and fastest-growing exhibitor, integrated with Magic Planet, the regionally award-winning family entertainment centre.
VOX Cinemas Wafi City offers movie-goers an exceptional cinematic experience and boasts the first Samsung Onyx screen in the UAE. Backed by brilliant LED picture quality and an infinite contrast ratio, Samsung Onyx delivers a powerful, captivating and memorable experience through HDR (High Dynamic Range) graphics and clear sounds. The 15-screen multiplex also features cutting-edge audio-visual technology and a variety of VOX Cinemas’ signature concepts including KIDS, a colourful and dedicated auditorium for young movie lovers, MAX, an auditorium with a mega screen and Dolby Atmos surround sound technology as well as a reimagined VIP experience with luxury seating and in-seat dining.
The all-encompassing entertainment destination also features an array of F&B outlets to complement the experience including new concepts Candy Corner, where guests can indulge in a wide variety of sweet treats, and The Spotlight at Wafi City, which serves gourmet cuisine directly to guests’ seats. The décor in the thoughtfully appointed new culinary offering is imaginative and intriguing and truly immerses discerning film fans in a unique atmosphere that redefines luxury and the cinematic experience.
Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said: “We’re proud to collaborate with Wafi Group, which shares our vision for creating remarkable destinations and passion for excellence, to open our first hybrid cinema and family entertainment centre in the United Arab Emirates. Today’s customers are looking for more engaging and immersive ways to spend time with family and friends and, at Majid Al Futtaim, we are committed to staying ahead of the curve and finding innovative new ways to exceed evolving expectations. VOX Cinemas and Magic Planet at Wafi City have been designed as a holistic concept seamlessly integrating two recreational functions into one enriched experience and we’re very excited to welcome new guests and create great moments together.”
Sheikh Ahmed bin Mana bin Khalifa Al Maktoum, Deputy Chairman of Wafi Group added: “Majid Al Futtaim is synonymous with customer-focused and innovative experiences and, we are excited to partner with them to launch this world-class entertainment destination, which offers an exciting selection of immersive attractions for the whole family to enjoy. VOX Cinemas Wafi City takes the cinematic experience to the next level with a unique offering that goes beyond customers’ expectations and features the ultimate VIP experience.
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Swicorp, the Fund Manager of Swicorp Wabel REIT (the “REIT”) announces the opening of a multi-screen cinema theatre at one of the REIT’s properties, Al Makan Mall, situated in the city of Hafr Albatin, Saudi Arabia. AMC Cinemas, the largest cinema chain in the world and the company behind the world’s first multiplex, will be operating the cinema with eight screens and a total capacity of 850 seats. The REIT is scheduled to open further movie theatres in its portfolio in three other cities with the one in Riyadh launching imminently, as well as, Dawadmi and Tabouk in due course.
The cinema is being launched in collaboration with Dubai-based Urban Entertainment, the company behind a number of outdoor cinemas in the UAE, and will strenuously adhere to all current and future guidelines with regard to safety and social distancing. The full schedule of films will be uploaded onto the Aljada website a few days before the launch date, as well as Aljada’s Facebook and Instagram social media channels. Aljada’s drive-in cinema complements Sharjah’s long association with the movie industry, which began some 77 years ago with the opening of the UAE’s first ‘cinema’ at the old Mahatta airbase in the centre of the city.
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