The biggest and most advanced digital art gallery is coming to the GCC region
InfinityArt and Culturespaces Digital have announced their partnership in bringing to Dubai the future of art, at the Infinity des Lumières – the biggest and most advanced digital art gallery in the GCC region, in the heart of Downtown Dubai, and located in its iconic landmark, The Dubai Mall.
In collaboration with Culturespaces Digital – the most renowned pioneers in creating digital art centres and immersive digital exhibitions – InfinityArt will introduce to Dubai a completely innovative, technology-driven art and cultural platform, thus contributing to Dubai’s profile as the City of the Future.
As a ground-breaking concept, spread over an impressive 2,700 sq. metres within The Dubai Mall, Infinity des Lumières will bring to life iconic and contemporary art through 130 projectors, 58 speakers and an incredible 3,000 HD digital moving images. With the largest digital facade within The Dubai Mall – a magnificent art projection with a total display area of 200sqm – all visitors will be transformed by the concept of living dynamic art. The Infinity des Lumières’ Boutique, an experience in its own right, will be accessible directly from The Dubai Mall and open to everyone.
An internationally renowned digital art pioneer, Culturespaces Digital has produced immersive exhibitions since 2012, offering the public a truly 21st century experience. Their four immersive venues established a landmark breakthrough in the way people experience and feel art. Received with enormous acclaim, at the Atelier des Lumières in Paris, as well as the Carrières de Lumières in Provence, the Bassins de Lumières in Bordeaux and the Bunker des Lumières in South Korea, over 2 million visitors have been captivated by fine art painters such as Van Gogh, Monet, Chagall, Dalí or Japan’s 19th-century art, and moreover contemporary artists creating digital journeys especially for these art venues.
Luc Archambeaud, Head of Business Development of Culturespaces, commented: “We are delighted to bring these impressive immersive digital art exhibitions to the most visionary, vibrant and future-oriented city of the GCC. For the first time in this region residents and tourists alike will have the opportunity to experience an unforgettable multi-sensory journey, as they watch art come to life all around them – a feeling that is enchanting, entertaining, and educational.”
Van Gogh, Dreamed Japan and Verse exhibitions, will run simultaneously at the Infinity des Lumières, guiding visitors through diverse imaginative worlds, where images come to life as a wondrous animated symphony of light, colour, sound, movement and rhythm.
Catherine Oriol, Director of Infinity des Lumières, explained: “We are thrilled to be working in partnership with Culturespaces Digital in establishing our technology-driven, engaging, and transformative platform. Visitors will have infinite possibilities to be at the centre of art, fully immersed and connected to it. The inspiring exhibitions speak universally to different audiences, of all ages and cultural backgrounds.”
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d3 Architecture Festival 2020 explores cultural infrastructure in GCC region
Dubai Design District (d3) hosted a talk titled ‘Emerging Cultural Infrastructure in the Gulf’ as part of the d3 Architecture Festival 2020, organised in partnership with the Royal Institute of British Architects (RIBA) Gulf Chapter.
Moderated by Khawla Al Hashimi, Director of Project Development at the Sharjah Investment and Development Authority (Shurooq), the panel discussion explored contemporary cultural infrastructure and its relation with the heritage and built environment in the GCC. Participants included Sumaya Dabbagh, Principal and Founder of Dabbagh Architects, Paolo Rossi, Associate Director of Architecture at Pace, Wael Al Awar, Principal Architect and Founding Partner at waiwai, and Islam El Mashtooly, Design Director at Croquis.
The panellists defined cultural infrastructure as culturally rooted and context-driven projects that preserve the memory of a place. They agreed that context goes beyond tangible elements, and is crucial to incorporate humanist design in real estate development.
Sumaya Dabbagh said: “Every place has a story, and architecture should build on that story without erasing the memory of the place. The modernisation of Middle Eastern cities, such as Dubai and Riyadh, has prompted a search for identity, and I am encouraged by the move towards delivering meaningful architecture that can add to the community.”
Islam El Mashtooly highlighted the significance of mosques that transcend their religious role to serve as real urban living rooms. On another note, he used India as a prime example of a country with a deep understanding of cultural localism in architecture.
Wael Al Awar said: “Culture is always tied to context – location, people, nation – which is key in addressing every architectural project. The UAE did a fantastic job to bring the right architects in order to keep its identity. It used Japanese architects, who are tied to their identity, unlike Western architects, who have blindly adopted the modern style.”
To illustrate the importance of getting clients on board, he recounted the story of his firm designing Al Warqa’a Mosque in Dubai that involved a 1.5-year conversation with Dubai Municipality about the meaning of identity in architecture, which opened the way to other architects having more progressive dialogues on mosque design.
Al Awar added that he looks forward to breaking stereotypes about the UAE as a desert country at the Venice Architecture Biennale 2021, where the theme of wetlands will feature prominently in the national pavilion.
For his part, Paolo Rossi said: “A museum is a medium between mankind and its culture. It’s not an object, it’s not a place – the new trend for museums is to be part of the exhibition. The power of an idea is more important than object or form.”
The inaugural edition of the d3 Architecture Festival runs from 11 to 13 November 2020 under the theme ‘Identity, Context and Placemaking in the Gulf’. Celebrating the achievements of local and regional architecture companies, the event takes place during Dubai Design Week, held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture & Arts Authority.
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