Brazilian luxury bespoke furniture and interiors brand ‘Ornare’ opens flagship showroom in Dubai
Brazil headquartered international luxury bespoke design brand, Ornare, announced the opening of its Middle East flagship showroom in Dubai. Operating out of the iconic Opus Tower designed by Zaha Hadid Architects, the brand’s expansion in the region will be led by the dynamic trio Carina Fontes, Maryam Al Nabooda, and Shalise Basso – businesswomen with deep experience in the design industry.
Commenting on how the opening aligns with the brand’s expansion strategy focused on growth markets like the UAE where the luxury retail market has seen double-digit growth over the past decade, Carina Fontes said, “The country is marked by economic prosperity and high demand in the luxury market from customers who give priority to quality. It is an audience that is willing to pay for sophistication and refinement. The UAE is therefore a very strategic market for Ornare and we have positive expectations for the new showroom”.
As a brand well established in the global interior design and architecture market, Ornare prides itself on providing complete customized solutions for the whole house – from kitchens to wardrobes, bathrooms, wall systems, accessories and more. Stressing on its authenticity as a 100% Brazilian product made in São Paulo, the brand’s Founding Partner Esther Schattan added, “We have grown year after year, and we are consolidating ourselves internationally as a Brazilian luxury company. In Brazil and the world over, consumers are spending more time in their homes, investing even more in their environments by increasing the comfort and beauty of their living spaces. This is the right time for us to introduce a taste of Brazilian luxury into homes in the UAE.”
Ornare specializes in offering a high degree of customization for discerning clients, allowing them the freedom to execute extremely sophisticated projects. As part of the service, the brand also uses state-of-the-art technology to enhance customer experience. Clients and business partners can view 3-D modelled designs of the project via Virtual Reality or video before it goes into production.
In addition to the new Dubai flagship and showrooms in Brazil, Ornare has eight others strategically located in the United States. The company has ambitious goals to grow the international business to account for 40% of total sales by 2024.
Photo credit: Marko Zirdum
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The FITOUT successfully completes interior construction of 432 luxury apartments at the Palm Tower Hotel & Residences
The FITOUT announces the successful completion and delivery of interior fit-out services for the Palm Tower Hotel and Residences. The design and construction of the interior of 432 rooms were completed by the fit-out service provider.
The FITOUT’s opulent and innovative designs will feature the kitchen, vanity units, wardrobe, fridge, and other storage spaces of the 109,808 sq. m luxury building. As part of building the interior, The FITOUT offered state of the art fit-out solutions for fully furnished studios, one-, two- and three-bedroom apartments that offer an astounding view of the Arabian Gulf, Palm Jumeriah, and Dubai skyline.
Sherif Nagy, general manager, The FITOUT said: “The interior of Palm Tower Hotel & Residences that follows the highest standards in the industry resonates with the quality of our work, and we were meticulous in following their requirements. As an organisation, we implement our projects in line with globally recognised benchmarks to ensure superior experience for our clients and their customers, especially in the hospitality sector. The successful delivery of this project is an illustration of our commitment to provide high-end, bespoke joinery and fit-out works in the UAE.”
He added: “By being the interior solutions provider for Palm Tower Hotel & Residences, we have also become part of their initiative to deliver a memorable and positive experience to their guests and residents.”
Furthermore, The FITOUT has also delivered top-quality bespoke joinery for the mega- project that aims to enhance the experience and convenience of residents and visitors in Palm Tower Hotel and Residences by offering premium interiors and top-class facilities.
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H2R reveals the elegant design of new luxury private members’ club: The 9
The Dubai-based interior design firm H2R has revealed details of yet another project completed in 2021, The 9 – a new luxury private members’ club, located in The Kempinski Hotel, Mall of the Emirates.
A regional first for a shopping destination, the opening of the club is the first phase in Mall of the Emirates’ development plans as it further enhances its customer experience, F&B and lifestyle offering.
A destination designed to indulge the interests of the most discerning individuals, luxury shoppers and mall lovers, H2R Design worked closely with the MAF team to design various areas of The 9, as well as Capsule Arts to complement the design with art and decorative accessories.
This includes The Library – a space to read, relax and play with a pool table, library shelving for books and board games; The Suite – a luxury sleeping pod, perfect for jet-lag or a mid-afternoon nap; 9 Cigars – a state of the art humidor and cigar boutique combined with a unique lounge; The Link – a meeting room for conferences yet designed in a contemporary and minimalist style with a beautiful courtyard feature; Sartoria by Sergio Nesci – a bespoke tailoring service for suits and shirts, The Pod – an office; The Fitting Rooms – personal Stylist Services and finally The Barber – for male grooming and treatments.
Speaking about the opening, Husain Roomi from H2R said: “Projects such as The 9 are exactly the type of destination and experience that truly inspires us. Rather than create something seen before, having the chance to create a new destination within the already established one of Mall of Emirates, inspired by the luxury clientele that it will welcome, was a source of great fun for us. The minimalist and luxurious design reflects our personal tastes well and is a fantastic example of how style and the consumer experience can go hand in hand and complement each other perfectly.”
Inspired by the luxurious and yet minimalist taste of its refined clientele, the design pays close to attention to details (much like the detailing of a well-tailored suit), with different textures and layers, a colour palette of dark browns, black and leather. Building on the luxury narrative, sports memorabilia and collectables feature throughout the entire space, alongside framed black and white sartorial photography that captures luxury travel, exclusive sporting events and movie stars. Typographic artworks exhibit motivational and humorous quotes aimed to appeal to the guest’s personality.
From the moment of arrival, the reception’s design aesthetic instantly speaks of sophistication and craftsmanship to appeal to the discerning clientele. Due to the extensive use of marble, custom wallpapers and Italian furniture, guests enter into an exclusive world of curated spaces that have all been tailored for sophistication and self-care.
The Library showcases statement art pieces, select photography artwork focusing on high-class sporting events, and plush lounge seating, with a striking Irish Green Marble tile wall, and Athens Grey Marble stone flooring.
With the use of natural light, the luxury cigar boutique, 9 cigars has comfortable and inviting furniture, dimmed lighting and a well-equipped state-of-the-art humidor. A curated collection of books are displayed amongst distinctive sculptures and decorative accessories in a variety of glass and ceramic, that together set the ambiance.
Taking centre stage within the Cigar Room is a striking and powerful monochrome image of a local Cuban woman posing confidently as she goes about her day, with a cigar casually held between her teeth. The image was taken by established German photographer Bastian Linder, where he manages not only to capture her character, but the feeling of cuba – a city most famous for its cigars.
The Fitting Room stands proud in style and elegance. Crafted elements have been built into the hotel pod which feel like sanctuary, whilst beautiful clothes are showcased against stunning surfaces.
Lastly, The Barber, an intimate private space that offers a host of relaxing services, has been curated with the modern man in mind. The space is complete with olive, chrome, and black marble undertones, presenting a contemporary yet masculine feel.
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