Forever Rose opens a new boutique at Boxpark
Homegrown luxury florist, Forever Rose, opened its newest boutique location in Boxpark by Meraas.
As an extension to the Forever Rose Cafe, which opened in November 2020, it is designed in the style of a luxury department store, with the outside adorned in illustrations resembling a London high street, while the interiors fashion the traditional Forever Rose black and gold colour scheme.
Upon entry, Forever Rose clientele are welcomed by the distinct Forever Oud and floral scents of the beautiful fresh bouquets. The store is embellished with Forever Roses, with the iconic Bella Rose’s on display for all to see. Beautifully placed illuminated signs mark each section of the boutique with their offerings of luxury gift items.
Ebraheem Al Samadi, founder and CEO of Forever Rose said: “After seeing the positive impact of the Forever Rose Cafe, we wanted to bring something new to the retail boutique design as well, changing the usual outside appearance to illustrations as we had done with the cafe. Forever Rose attracts the romantic customer who appreciates the very best in luxury, exclusivity and longevity. Forever Roses are deeply rooted in love and romance, designed to turn our clients’ special moments into memories which stand the test of time.”
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Homegrown luxury florist, Forever Rose, opened its first Forever Rose Cafe in Dubai at Boxpark by Meraas, recreating the floral boutique in a cafe setting and offering a unique experience to its customers. Designed to feel as if in a storybook, the cafe is developed as 3D illustrations, allowing patrons to feel as if they are part of a drawing. Upon the success of the Abu Dhabi Forever Rose Cafe in The Galleria Mall, the Forever Rose Cafe, Boxpark will not only offer the current dessert and coffee menu found at its counterpart, but will also expand into an all-day dining experience, including breakfast, lunch, dinner and afternoon tea. With an indoor space of 200 sqm overlooking the garden outside, the newly launched Forever Rose Cafe can seat up to 100 guests, with outdoor seating planned in the near future.
As the first 3D cafe in the region, the inspiration behind the design of the Forever Rose Cafe follows suit from the current Forever Rose floral boutiques with a black and white colour scheme, expanded upon through a black and white 3D theme. With protruding wall features and prominent art pieces, the Forever Rose Cafe, Boxpark nods towards its homegrown heritage, with a portrait of the UAE Royal Family taking precedence, as well as first seen images of Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai. Iconic images are also found throughout the venue, including the Mona Lisa, Tom and Jerry, and the Pink Panther. All designs were hand-drawn and converted to depict the stencil stage of the images, providing fun features for patrons to interact with as well as photographable moments, perfect to be shared on social media.
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