Al Masaood Bergum delivers modular and prefab solutions to Sheikh Zayed Festival in Al Wathba
Al Masaood Bergum, and a part of Al Masaood Group, one of Abu Dhabi’s leading modular and prefabricated building solutions providers, extended support to the ongoing Sheikh Zayed Festival in Al Wathba, Abu Dhabi. The festival, which showcases a range of fun-filled traditional and international festivities, will run until April 1, 2022.
Al Masaood Bergum delivered more than 50 temporary structures for the event, including ablution cabins, accessible washrooms, offices, tower lights and ticket booths. This is the second year in a row that the company played a role in the large-scale festival.
Jens Otterstedt, general ,anager, Al Masaood Bergum, said: “The Sheikh Zayed Festival is being held annually to shed light on the UAE’s history and the great achievements of our people. This makes the festival one of the most important activities in our country. Al Masaood Bergum is proud to have contributed to the hosting of this year’s event by providing our end-to-end prefab solutions that are known for their cost-effectiveness, quality, safety, environmental compliance and excellence.”
He added: “We are delighted to a play an important role in the event once again. This is in line with our commitment to promote the UAE’s uniqueness globally and advance its prosperity by promoting local culture and traditions. We look forward to supporting similar noble initiatives in the coming years.”
Being staged under the patronage of H.H. Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, the Sheikh Zayed Festival features grand pavilions, exhibitions, and popular folklore performances that highlight the Emirates’ history, traditions, and cultural heritage. This year, it has put the spotlight on the journey of the UAE since its establishment five decades ago.
Al Masaood Bergum provides support to mega-events such as the festival. Its customer base also comprises organisations of all sizes across sectors, as well as high net-worth individuals.
(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5&appId=https://www.facebook.com/designmiddleeast”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));
En Route To The Expo: Aamer Sheikh, President and General Manager, PepsiCo MENA and Pakistan
*Original Article appeared on Entrepreneur Middle East
En Route To The Expo, a new video series launched by the Dubai Chamber of Commerce and Industry in collaboration with Entrepreneur Middle East, is aiming to showcase how the business community in the UAE is getting itself ready for Expo 2020 Dubai, which is set to run from October 1, 2021 to March 31, 2022.
In this edition of En Route To The Expo, we spoke with Aamer Sheikh, President and General Manager at PepsiCo MENA and Pakistan, who noted that his enterprise’s role as the Official Beverage and Snack Partner of Expo 2020 Dubai will see it use the power of its brand to bring PepsiCo’s unique sense of fun to the Expo, and present a variety of brand activations for visitors to experience and enjoy.
PepsiCo recently revealed that it will be having one pavilion each in the three Expo 2020 Dubai Thematic Districts, with them offering refreshing perspectives on the expo’s subthemes of Opportunity, Mobility and Sustainability, through an exciting and engaging schedule of experiences, innovations, and discussions. PepsiCo will also be participating in the expo’s Theme Weeks happening through the six months of the event.
“Expo 2020 Dubai is the ideal platform for people to collaborate to solve complex world issues, such as climate change, and to explore ways to achieve equal access to education, healthcare, digitalisation, and sustainable food systems,” Sheikh said. “Equally as important, people will come together at the Expo to have fun. PepsiCo and Expo share the vision of bringing enjoyment, as well as sustainability to the event.”
(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5&appId=https://www.facebook.com/designmiddleeast”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));
English