Homeware brand DWELL has launched its new store concept in Yas Mall, Abu Dhabi today.

The store concept follows suit of past stores by creating a feeling of home while highlighting clear product destinations. Scripted handwriting further reiterates a personalised store environment alongside stunning lifestyle layouts guiding the customer journey, so each can make the best choice for their home.

The new store offers a carefully curated set of collections from international home brands including Christy bedding and towels; the brand’s best-seller alongside Paradies, a specialist bedding brand from Germany, Dorma, William Morris, and V&A collection.