Brand Creative celebrates 10 years of design and innovation!
Founded by Carla Conte in 2011, Brand Creative is celebrating it’s 10-year anniversary. Conte says: “Deciding to open the company was an easy decision to make as the region was very much in need of a branding and retail expert who could help define a new design narrative for upcoming regional brands.”
Being an expat female with no connections or financial support meant that each decision was a stepping stone that required careful consideration. Family life and duties were put on hold so that she could give her full attention to the growing team, a global expansion plan (Brand Creative has offices in both India and Toronto), and a rock star client list that includes the region’s largest names in retail, beauty, and wellness.
Brand Creative’s vision for being truly multi-disciplinary with projects spanning interiors, graphics, and strategic branding has never faltered. With diverse skill-set, the team at Brand Creative stitch together powerful design stories utilising each discipline in creating a holistic approach to every challenge. “We continue to analyze our offering and ensure that our team is delivering innovative work that keeps them curious and progressive,” explains Conte.
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Bishop Design delivers London Dairy bistro at ONE Tower in JLT, Dubai. They inhabited two levels of space that the client wished to be visually engaging, cosy, comfortable, and young which would elevate an authentic representation of the brand. Barista, fresh produce, and bakery offerings were to be celebrated throughout.
The final design for the London Dairy Cafe perfectly sets the tone for the brand moving forward. A vibrant spin on the traditional, the design moves away from their outdated colour palettes of blue and gold into more rustic tones with pops of green in natural vegetation forms. A series of light and airy corners energised with funky details.
Founded in 2008, by Jacob Hyraki in the heart of the Fashion Avenue district in The Dubai Mall, The Loft Fifth Avenue quickly became one of the leading beauty hubs in the UAE. The original concept took cues from a classic urban aesthetic with black and white glossy finishes and white brick. 
Adding to the existing palette, we included tinted and corrugated glass along with grey washed woods for warmth and texture. The glossy black elements were retained throughout the joinery but a slick new application of black mosaic tile with white grouting creates striking, graphic backdrops to the hair wash and nail areas. Layers of black perforated mesh in a variety of custom configurations were layered over distressed walls and tinted mirror bringing an added depth to the space and an elevated application of a typically used industrial material. Another key feature within the space is the black circular metal loft staircase in the hair area, which allows for the ultimate picture taking moment for stylists to show off their finished work. 
Badri added: “Dubai Culture is keen to nurture and embrace the distinguished local design talents as well as to provide an environment that would support their growth and promote their businesses on their path towards broader horizons; this contributes to the advancement of this vital sector that is supportive of the national economy. As such, the Authority is strengthening its cooperation with its partners who are active in the creative sector, such as Dubai Design District with whom we have been associated with since its establishment. We will continue our joint cooperation through which we seek to consolidate Dubai’s position as a promising global destination in the field of design as well as its cultural footprint on the global stage.”
SALUTING THE MOST INFLUENTIAL AND POWERFUL ARCHITECTS AND DESIGNERS IN THE MENA REGION
+FUTURE community has launched the design competition “Souls of Beirut”. In the light of the tragic event occurred on August 4, 2020, in Beirut. The initiative aims to bring together all creative thinkers, architects, designers, and artists to stand with those who are affected by the blast as a creative culture community with design, art, and emotions.
Khadija Al Bastaki, executive director of Dubai Design District, on creating a design community to fight the impact of COVID-19
Working at home, what was once a preference has now become a necessity for many due to the COVID-19 outbreak. Several professional offices and businesses have begun taking safety measures, one of which was social distancing and working from their homes. However, despite the lack of travelling and insufferable morning traffic, working from home is not for everyone. And with a multitude of distractions, it can be hard to stay creative. So here is a small guide on how you can keep yourself creative at home during these trying times.
By Marianna Piccolo, founder, MY PICK ONE
Warehouse421 launches the Warehouse421 Project Revival Fund, part of the program that aims to alleviate the disruption affecting the creative production impacted by the challenges arising from the Covid-19 pandemic. Applications are open today, to local and regional emerging and mid-career creatives across multiple disciplines in the MENASA region, through May 30, 2020. Visual artists, curators, literary creatives, designers, and musicians in the MENASA region, are encouraged to apply online through the Warehouse421’s website, for monetary packages that can go up to $2000.
Founder, Amy Grace Mill outlines the motivation behind the brands move to digital: “I wanted to build an interactive digital experience that puts the customer at the helm of design. It’s all about empowerment and creativity, and with our expertly engineered table frames and top materials, this is exactly what we are offering. We’ve even made sure that our home décor products are available in multiple colours to suit tastes.” On top of its online design feature, the multi-functional platform will give customers the opportunity to browse and shop from their locally produced home décor and furniture pieces. This includes new season planter colourways and ‘ready to wear’ furniture pieces, whilst offering an ever-changing inspiration board. Mill also adds, ‘The launch is just the beginning, and we are already thinking of new designs and materials to ensure the site will constantly evolve. Our goal is to ensure the experience is completely different each time a customer visits the site.”
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